Luxury Interactive 2009 16-18 March 2009 Le Meridien Piccadilly, London

These are volatile times and there is no denying: Luxury Brands are affected.

Luxury Interactive helps you re-think the very essence of luxury: Customer Centricity.

Although online and offline experiences are quite different in practice, the goal remains the same. The main purpose of the boutique and the website is to create a unique and unforgettable experience for the customer.

Assuming that digital doesn’t fit into the marketing mix for a luxury brand is a bad idea. E-commerce aside, few luxury companies grasp what may one day prove to be the greatest of the web’s benefits – the opportunity to interact with and listen to customers.

Isn’t that what customer centricity is all about? Isn’t that what your customers require? Isn’t being heard what brings your customers back – especially when having to choose one brand over the other?

Smart brand marketers are the ones who realise luxury always was and always will be about the relationships - the tools have evolved and our marketing strategy needs to become contemporary as well.

Luxury Interactive helps you advance the integration of traditional and interactive marketing strategies to create exceptional customer experiences, keeping your brand top of mind with your customers.

At Luxury Interactive You Will Learn How To:

• Drive Integrated Luxury Marketing Through Leadership For Greater Results In the High Net Worth Market
  
• Gain Affluent Demographic & Behavioural Insights To Create Relevant Customer Communications
  
• Expand International Horizons To Diversify Your Customer Base And Grow Your Market Share
  
• Identify The ROI Of Luxury Online Brand Activities, Ensuring You Best Invest Your Limited Budget
  
• Improve The Online Luxury User Experience To Drive Customer Engagement, Keeping Your Brand Top Of Mind

2009 Luxury Speakers Include:

	Natacha Dzikowski Advertising and Marketing Director Christian Dior Couture			Dennis Valle VP of Group DigitalMarketing & Communication Dolce & Gabbana
	Carmine Rotondaro Worldwide Real Estate Director Gucci Group			Michael Ward Managing Director Harrods
	Cecilia Pagkalinawan VP e-Commerce, Frette & La Perla			Julia Gajcak VP Marketing/ Communications The Ritz-Carlton

View full list of 2009 speakers

20 Reasons why should you attend Luxury Interactive 2009

Luxury Interactive helps you…

1. Develop a long-term outlook and business approach for continued success in years to come
2. Embrace digital marketing as part of your overall arsenal
3. Integrate traditional and new media brand marketing strategies to serve the modern and connected luxury consumer
4. Reduce the impact of recession by developing new revenue streams in emerging markets and online
5. Gauge the requirements and behaviour of luxury consumers around the globe
6. Obtain practical, day-to-day information on operating in emerging markets including Russia, Middle East, China and India from local experts through case studies, panels and roundtables
7. Concentrate on customer-centricity by delivering excellent online user experiences
8. Improve on the essentials of luxury e-commerce and e-branding through search optimisation and web analytics
9. Select the right digital partners to establish your brand online through new media campaigns
10. Balance rich content and usability on your website to improve its speed and functionality
11. Develop 360° integrated brand marketing and visual merchandising campaigns for optimal ROI
12. Build your own online community to further your customer relationships
13. Drive advanced personalisation through web analytics to improve customer experiences
14. Exchange best practices and challenges with industry colleagues during the champagne roundtables, which are structured by theme
15. Create an online destination for your customers through experiential marketing techniques
16. Integrate CRM from both online and offline sources to drive service improvements and customer loyalty
17. Create customer experiences that seamlessly transition between channels through integrated multi-channel processes
18. Engage and nurture your customers for improved retention and loyalty of your valued customers
19. Meet over 200 of your luxury marketing and e-business colleagues at one single event to share ideas to create knowledge
20. Learn from the highly esteemed, international speaker faculty with a myriad of case studies by fellow luxury executives; not a sales pitch, but first-hand experience sharing

Take this opportunity to share experiences with fellow luxury brand executives; it’s nothing less than exciting how much you can learn from your industry peers and it’s never been more important to be on the cutting edge. Register today to secure your seat.

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