Roundtable Hosts Include: Session Description: Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes Table 1: Delivering An Optimized End-To-End Search Experience Eben Miller, Director of Product Marketing, Autonomy, Inc. Lomit Patel, Sr. Director, Direct Marketing, Roku Table 2: Personalizing Search Results To Increase Revenues And Improve The Customer Experience Michael Shea, Vice President, Sales, Certona Jeff Stone, President, BikeSomeWhere.com Table 3: Utilizing Attribution Management To Improve Your Marketing Mix Adam Goldberg, CoFounder and Chief Innovation Officer, Clearsaleing Tessa Fraser, Marketing Manager Online Media, American Greetings Table 4: Business Blogging 3.0 And Its Role In Search Marketing Chris Baggott, CoFounder/CEO, Compendium Blogware Table 5: Managing Paid Search Campaigns To Effectively Drive Sales For Your Business Marc Wendling, US Managing Director, eSearchVision Dan Backowski, E-Marketing Analyst, Soft Surroundings Table 6: The Heads and Tails of Search: Keyword Strategies for Maximizing ROI Kimberly Read, Director, Search and Creative Services,Linkshare Table 7: Paid Search Advertising Strategies For Online Retailers To Succeed In The Post Recessionary Era Udayan Bose, Founder & CEO, NetElixir, Inc Jason Marrone, ECommerce Marketing Manager, Jelly Belly Table 8: New Innovations In Search Stimulate Growth In New Business Bryan Carr, Director Business Development, YourAmigo Drew Metherd, Senior Director of Marketing, Morningstar

7.55 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

8.30 Chairperson Opening Remarks Rahmon Coupe, CEO, Your Amigo Chairperson Opening Remarks Rahmon Coupe CEO, Your Amigo Rahmon is currently CEO of YourAmigo, an organic search marketing services company which he co-founded in 1999. YourAmigo offers performance-based search solutions to medium to large websites around the world, with customers including Sony, Avon, Reebok, the Home Shopping Network and Brookstone, to name a few. YourAmigo's services operate on websites in 32 different countries and in many different [read more]

8.45 Keynote Session: The Power Of Keywords: Managing Search to Boost Sales In The Competitive Online Shoe Market Nick Sheth, Director of Business Development, Gap Inc Direct, Gap Nick Sheth, head of online marketing and strategic alliances for all of the Gap Inc brands including Gap, Banana Republic, Old Navy, Piperlime and Athleta, presents Gap's online shoe brand Piperlime's use of innovative paid search techniques to significantly boost click through rates and ROI in the highly competitive online shoe sales market. Get an inside look at Piperlime's paid search marketing program, how their program has evolved over time, and lessons learned. Gain practical strategies and inside tips to increase the effectiveness of your paid search marketing programs based on Piperlime's own experience through real-world examples, and discover how a few simple changes in your PPC strategy can deliver a big boost in sales. Why Google hates smart advertisers Movin’ on Up: Scaling SEM efforts to the sky SEO and SEM: Destined to be BFFs Managing up: The hitchhikers guide to communicating with upper management Nick Sheth Director of Business Development, Gap Inc Direct, Gap Nick Sheth is Director of Business Development at Gap Inc Direct, where he leads online marketing and strategic alliances for all of the Gap Inc brands including Gap, Banana Republic, Old Navy, Piperlime and Athleta. In addition to managing the strategy and execution of SEM, SEO, affiliate, CSE, display and social media programs, his team constantly evaluates and tests new marketing vehicles that [read more]

9.20 Evolving Role Of Paid Search And Advertising At Ebay, Inc. Jed Clevenger, Senior Manager, Head of Search Marketing, eBay Paid Search has played an important role in the growth and evolution of eBay. Today eBay focuses on optimizing its Paid Search portfolio to bring in more revenue for less spend. eBay is also leveraging its experience in several new ways. This session outlines eBay's optimization efforts as well as its evolving advertising offerings. Overview of eBay's proprietary Triton Platform Portfolio management and optimization techniques New advertising offerings from eBay for sellers and advertisers Jed Clevenger Senior Manager, Head of Search Marketing, eBay Jed Clevenger, Head of Search Marketing at eBay, is responsible for the strategy, daily operations and ultimately the ROI of the Search Marketing efforts for www.eBay.com in North America. Jed has worked at eBay for over 6 years and most recently on the Search Marketing and Advertising Optimization team for the past 3 years. Jed has been integral in building eBay [read more]

9.55 Coffee & Refreshments Coffee & Refreshments

10.25 Kickoff Of Interactive Roundtables Session Description: Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes Table 1: Delivering An Optimized End-To-End Search Experience Eben Miller, Director of Product Marketing, Autonomy, Inc. Lomit Patel, Sr. Director, Direct Marketing, Roku Table 2: Personalizing Search Results To Increase Revenues And Improve The Customer Experience Michael Shea, Vice President, Sales, Certona Jeff Stone, President, BikeSomeWhere.com Table 3: Utilizing Attribution Management To Improve Your Marketing Mix Adam Goldberg, CoFounder and Chief Innovation Officer, Clearsaleing Tessa Fraser, Marketing Manager Online Media, American Greetings Table 4: Business Blogging 3.0 And Its Role In Search Marketing Chris Baggott, CoFounder/CEO, Compendium Blogware Table 5: Managing Paid Search Campaigns To Effectively Drive Sales For Your Business Marc Wendling, US Managing Director, eSearchVision Dan Backowski, E-Marketing Analyst, Soft Surroundings Table 6: The Heads and Tails of Search: Keyword Strategies for Maximizing ROI Kimberly Read, Director, Search and Creative Services, Linkshare Table 7: Paid Search Advertising Strategies For Online Retailers To Succeed In The Post Recessionary Era Udayan Bose, Founder & CEO, NetElixir, Inc Jason Marrone, ECommerce Marketing Manager, Jelly Belly Table 8: New Innovations In Search Stimulate Growth In New Business Bryan Carr, Director Business Development, YourAmigo Drew Metherd, Senior Director of Marketing, Morningstar

11.15 Panel Discussion: Keeping Your Paid Search Program Growing Year After Year (Even Through A Recession) Jason Marrone, E-Commerce Marketing Director, JellyBelly Mark Deruyter, Senior Manager of Customer Acquisition Internet Advertising, Musician's Friend Tessa Fraser, Senior Marketing Manager, Paid Search and Online Media, American Greetings Interactive Victoria Khemani, Senior Manager, Search Marketing, Drugstore.com Michael Kahn, Senior Vice President Marketing, Performics Retailers large and small are identifying ways to maximize their paid search program. In this dynamic panel discussion, delve into the strategies to keep a large retail paid search program growing year after year, even through a recession. Obtain always-on visibility for all your SKUs at an efficient spend. Understand the critical competencies to master for your paid search program presented by leading search experts. Implement processes for iterative analysis and implementation Partner with merchandising: their role in search & your role in merchandising Keep pace with change: assortment, promos, seasonality Know when & how to take an in-house program to an agency Forecast accurately despite uncertain times Jason Marrone E-Commerce Marketing Director, JellyBelly With more than 14 years of web marketing and ecommerce experience, Jason held positions of the VP of Sales and Director of Product Marketing at iConvention.com, an enterprise software and SAS to the tradeshow and meetings industry. Jason then joined Sacramento's marketing firm, Crocker/Flanagan where he was fast-tracked to VP of Operations. Under his guidance, the agency experienced 220% growth, l [read more] Mark Deruyter Senior Manager of Customer Acquisition Internet Advertising, Musician's Friend Mark’s expertise in SEM and SEO is the result of 13 years experience in Internet marketing during which he held various roles managing direct response advertising programs (SEM and CSE’s), media buying (CPA, CPM, Loyalty), affiliate, email, and other revenue programs as well as managing client services and sales support teams. Mark was the Senior Online Manager for Onlineshoes.com and Program Mana [read more] Tessa Fraser Senior Marketing Manager, Paid Search and Online Media, American Greetings Interactive Tessa brings eight years of experience in advertising and search engine marketing from both the agency and client side to her current role at American Greetings Interactive (AGI). As the Senior Marketing Manager for Paid Search and Online Media, Tessa is responsible for driving acquisition strategies for AGI's online subscription and e-commerce brands, including AmericanGreetings.com, BlueMountain [read more] Victoria Khemani Senior Manager, Search Marketing, Drugstore.com Victoria is Sr. Manager, Search Marketing at drugstore.com, the leading online retailer of health, beauty, vision and pharmacy products. Victoria's team is responsible for paid search marketing for drugstore.com, beauty.com, visiondirect.com and sexualwellbeing.com. Prior to drugstore.com, Victoria managed search marketing at Nordstrom.com and worked in client service at iProspect and Arnold World [read more] Michael Kahn Senior Vice President Marketing, Performics Michael Kahn leads Performics' marketing practices with the goal to reinforce the company's leadership position among clients, prospects, media, analysts and the internal agency team across all offices. Michael leverages a career in traditional and digital marketing, both as an agency representative and marketer, to fulfill his mission to deepen relationships, drive revenue growth, differentiate t [read more]

11.50 Interactive Roundtables Session Description: Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes Table 1: Delivering An Optimized End-To-End Search Experience Eben Miller, Director of Product Marketing, Autonomy, Inc. Lomit Patel, Sr. Director, Direct Marketing, Roku Table 2: Personalizing Search Results To Increase Revenues And Improve The Customer Experience Michael Shea, Vice President, Sales, Certona Jeff Stone, President, BikeSomeWhere.com Table 3: Utilizing Attribution Management To Improve Your Marketing Mix Adam Goldberg, CoFounder and Chief Innovation Officer, Clearsaleing Tessa Fraser, Marketing Manager Online Media, American Greetings Table 4: Business Blogging 3.0 And Its Role In Search Marketing Chris Baggott, CoFounder/CEO, Compendium Blogware Table 5: Managing Paid Search Campaigns To Effectively Drive Sales For Your Business Marc Wendling, US Managing Director, eSearchVision Dan Backowski, E-Marketing Analyst, Soft Surroundings Table 6: The Heads and Tails of Search: Keyword Strategies for Maximizing ROI Kimberly Read, Director, Search and Creative Services,Linkshare Table 7: Paid Search Advertising Strategies For Online Retailers To Succeed In The Post Recessionary Era Udayan Bose, Founder & CEO, NetElixir, Inc Jason Marrone, ECommerce Marketing Manager, Jelly Belly Table 8: New Innovations In Search Stimulate Growth In New Business Bryan Carr, Director Business Development, YourAmigo Drew Metherd, Senior Director of Marketing, Morningstar

1.05 Lunch & Networking Lunch & Networking

2.05 Using Onsite Tools And Search To Improve SEO For Your Retail Business Jason Miller, Chief Technology Officer, Motorcycle Superstore How do you find out what your customers are truly searching for on your website? When optimizing your pages, how do you know the terms you are optimizing are the terms your customers use? Jason Miller, CTO of Motorcycle Superstore, successfully launched the company’s home grown e-commerce platform incorporating product management, customer service and distribution management consoles. He comes to eTail to present the means to maximize your SEO strategy and website content to drive conversion. Understanding products have many different names depending on who is asking the question Knowing long tail keywords your customer is after Maximizing long tail keywords to convert your customers at a higher percentage Tools and options for finding the proper ways to optimize your site and enable customers to find exactly what they are looking for effortlessly Jason Miller Chief Technology Officer, Motorcycle Superstore Now in his tenth year at Motorcycle Superstore, Jason has been architecting and developing software for over thirteen years now. As the CTO / VP of Technology, he leads a team responsible for all technical aspects of the company including software development and maintenance, network administration and technical support to all other departments. Jason's greatest achievement has been the successful [read more]

2.40 Interactive Roundtables/Coffee & Refreshments Served Session Description: Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes Table 1: Delivering An Optimizing End-To-End Search Experience Eben Miller, Director of Product Marketing, Autonomy, Inc. Lomit Patel, Sr. Director, Direct Marketing, Roku Table 2: Personalizing Search Results To Increase Revenues And Improve The Customer Experience Michael Shea, Vice President, Sales, Certona Jeff Stone, President, BikeSomeWhere.com Table 3: Utilizing Attribution Management To Improve Your Marketing Mix Adam Goldberg, CoFounder and Chief Innovation Officer, Clearsaleing Tessa Fraser, Marketing Manager Online Media, American Greetings Table 4: Business Blogging 3.0 And Its Role In Search Marketing Chris Baggott, CoFounder/CEO, Compendium Blogware Table 5: Managing Paid Search Campaigns To Effectively Drive Sales For Your Business Marc Wendling, US Managing Director, eSearchVision Dan Backowski, E-Marketing Analyst, Soft Surroundings Table 6: The Heads and Tails of Search: Keyword Strategies for Maximizing ROI Kimberly Read, Director, Search and Creative Services, Linkshare Table 7: Paid Search Advertising Strategies For Online Retailers To Succeed In The Post Recessionary Era Udayan Bose, Founder & CEO, NetElixir, Inc Jason Marrone, ECommerce Marketing Manager, Jelly Belly Table 8: New Innovations In Search Stimulate Growth In New Business Bryan Carr, Director Business Development, YourAmigo Drew Metherd, Senior Director of Marketing, Morningstar

3.55 Panel Discussion: Examining The Future And Current State Of SEO To Maximize Your Strategy And Budget Erick Barney, Vice President Marketing, Motorcycle Superstore Jason Marrone, E-Commerce Marketing Director, JellyBelly Jason Miller, Chief Technology Officer, Motorcycle Superstore Samer Forzley, Vice President Marketing, eBillme SEO is a central part of every marketer’s strategy today. Re-examining your content and SEO strategy could mean the difference between profit and loss in today’s retail environment. Our panel of SEO experts examine the means for you to convert every single customer, increase your SEO rankings, and benchmark against your competitors: How can you stay up-to-date with SEO? Given the changing environment, how can you take advantage of available opportunities with SEO on your website? How are you optimizing your content to increase SEO rankings? How are you measuring the success of your SEO strategy? Erick Barney Vice President Marketing, Motorcycle Superstore Erick joined Motorcycle Superstore more than seven years ago. Starting out as a Customer Service Representative, he was eventually promoted to Online Marketing Manager, followed by Director of Marketing, and most recently VP of Marketing. Erick enjoys street and dirt motorcycle riding in his free time. Jason Marrone E-Commerce Marketing Director, JellyBelly With more than 14 years of web marketing and ecommerce experience, Jason held positions of the VP of Sales and Director of Product Marketing at iConvention.com, an enterprise software and SAS to the tradeshow and meetings industry. Jason then joined Sacramento's marketing firm, Crocker/Flanagan where he was fast-tracked to VP of Operations. Under his guidance, the agency experienced 220% growth, l [read more] Jason Miller Chief Technology Officer, Motorcycle Superstore Now in his tenth year at Motorcycle Superstore, Jason has been architecting and developing software for over thirteen years now. As the CTO / VP of Technology, he leads a team responsible for all technical aspects of the company including software development and maintenance, network administration and technical support to all other departments. Jason's greatest achievement has been the successful [read more] Samer Forzley Vice President Marketing, eBillme Samer Forzley develops and manages marketing strategies and programs dedicated to customer and merchant acquisition. Prior to joining eBillme, Samer held senior eBusiness development and strategy positions with Alcatel, Primus, and Allstream. Samer holds a Bachelor of Arts in Economics and a Bachelor of Math in Computer Mathematics from Carleton University, he also holds a Master's of Business Adm [read more]

4.30 Conclusion Of Search Summit Conclusion Of Search Summit

4.30 Industry Workshops- Exclusive Networking Opportunity For Retailers Only! Intimate Retailer-Only Forums Focused On Your Specific Industry Challenges These workshops serve as an opportunity to bring together retail peers in an intimate environment, to promote problem-solving. Select the most appropriate workshop for your industry. In 2009, the workshop was STANDING ROOM ONLY. Don’t miss your opportunity to get in on the power-packed networking. Workshop A: Apparel/Accessories/Department Stores/Beauty Workshop B: Mass Merchants/Electronics/Home Goods/Hard Goods Workshop C: Specialty/Subscription Services

5.30 Conclusion of Industry Workshops/ Commencement of eTail Opening Reception Conclusion of Industry Workshops/ Commencement of eTail Opening Reception