
*Winners Announced*
MOBILE CATEGORY:
Winners: Best Buy
Honorable Mentions: Rue La La, Magic Bean, Dell
SOCIAL MEDIA CATEGORY:
Winners: Domino’s Pizza and Hautelook
Honorable Mentions: Walgreens, Giantnerd, Scentiments
EMAIL CATEGORY:
Winner: Footwear, etc.
Honorable Mentions: Mindware, Lululemon, Bare Escentuals
SEARCH CATEGORY:
Winner: Sportsman’s Guide
Honorable Mentions: Cabela’s
About The Awards:
For the second year, eTail helps the retail industry benchmark in four of the hottest areas impacting their business!
Last year’s winners consisted of the following companies:
- 2011 Email Marketing Winner - L'Occitane
- 2011 Search Winner- The Gap, Inc.
- 2011 Social Media Winner - Shoebuy.com
- 2011 Mobile Commerce and Mobile Marketing Winner- The Wet Seal, Inc.
**WE ARE NO LONGER ACCEPTING NOMINATIONS FOR THE 2012 AWARDS**
**THE WINNERS WILL BE ANNOUNCED ONSITE AT ETAIL WEST 2012!**
And we’re currently gathering entries for the 2012 awards! We’d love to hear from you. It only takes five minutes to enter a submission for either your company or recommend a colleague. The categories are the same:
- 2012 Email Marketing Best In Class
- 2012 Search Best In Class
- 2012 Social Media Best In Class
- 2012 Mobile Commerce and Mobile Marketing Best In Class

Are you currently innovating with your programs? What were the results? If so, we’d love to hear from you! You can easily submit your case study using the following criteria by emailing us directly. Or submit your retail client for the award, just follow these 6 simple steps:
- Program Name
- Goals/Objectives (Please list at least 2)
- Program Execution (Please walk us through the execution in 5-10 sentences)
- Program Results (Please walk us through the results in 5-10 sentences)
- The name and contact information for the service provider who assisted with your program (if any)
- At least 2 x contacts within the company nominated
View an example
Now just simply email us with your nomination - etail@wbresearch.com
You can also enter a nomination using one of the eTail social networks: Facebook, Twitter or Linkedin. Or submit via The eTail Blog! Simply add the criteria listed above, and your nomination will be submitted!

Our Advisory Board of cross-industry retail judges come from companies such as: The Gap, Shoebuy.com, Wet Seal, Real Networks, CBS Interactive, Williams Sonoma Inc. and Musician’s Friend.
Each entry will be judged based on the following criteria: program goals, program execution, and results.
YOUR PRIZE
As a special grand prize, eTail will be holding its first ever Best-In-Class Awards Ceremony on February 28th to honor the winners. Selected winners will be featured as speakers at eTail 2012, presenting their amazing programs and results at the conference.
Best-In-Class award winners will also be featured in major industry publications, as well as have featured articles in The eTail Blog.
Additionally, the selected winner who will receive 3 complimentary passes to attend eTail 2012 in Palm Springs for all four days, as well as 3 nights complimentary hotel stay for the winner at the JW Marriott Palm Springs. For hotel information, please visit our venue page.
Are you a vendor who would like to sponsor the awards? Call Chet Silverman at 646.200.7478 or email csilverman@wbresearch.com.
And if you have any suggestions for other retailers who are innovating in any of these areas, please let us know! We’d love to reach out to them and present a nomination! Simply reply here with their contact details.
Have questions about the submission process? Email us here and we’ll provide an answer as soon as possible. Or call 1.646.200.7448. Good luck!
For more information about award sponsorship opportunities, please contact our Sponsorship Manager Chet Silverman.
Chet Silverman
Phone: +1 (646) 200.7478
Fax: +1 (212) 855.2798
csilverman@wbresearch.com