Adrian D. Parker is Social Media Director at RadioShack Corporation where he oversees the multi-channel experience to increase consideration, purchase, loyalty and advocacy. He launched RadioShack’s social media practice in 2010 and manages a team that develops enterprise-wide solutions across product marketing, customer care, media relations, e-commerce and human resources. An award-winning brand strategist, Parker has 10 years of agency and client side expertise managing advertising, PR, web, CRM and international campaigns in specialty retail. He started his career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. Parker also served as Director of Marketing for Liz Claiborne’s retail division in New York City. In 2007 he founded The Parker Marketing Group, a marketing communications firm located in Dallas providing Fortune 500 solutions to retailers and small businesses.
Ajay joined Bain Capital Ventures in 2003 and focuses on early stage mobile, internet, and software investments. Prior to Bain Capital Ventures, Ajay spent over seven years as a senior executive at Trilogy Software, a privately-held enterprise software company based in Austin, Texas. As head of sales and marketing, Ajay grew Trilogy’s annual revenues to $300 million and led Trilogy’s product expansion into new areas such as enterprise pricing and enterprise incentive management. Prior to Trilogy, Ajay was a consultant with the Los Angeles office of McKinsey & Company.
Alex Golshan is the Director of Product Management for Multi-Channel Sales Systems at Guitar Center Corporation. Previously he held positions as GM/VP of Multi-Channel Products at GERS (Escalate Retail), VP of Product Development at Evant (now Manhattan Associates), and other management positions at Blue Martini Software, Ernst & Young Center for Technology Enablement and Price Waterhouse. At Guitar Center, Mr. Golshan and his team architected and launched the multi-channel Buy and Return initiative in 2010, which has been one of this year’s most successful initiatives.
With 14 years of development experience, Alan was asked by his wife to help her develop a web store for her small boutique. After poking around, the solution became clear: develop his own. Fast forward 2 years later — with an amazing team of engineers and designers, that system has become ShopIgniter. Alan is directly responsible for the innovative ideas, roadmap and future direction of the platform. Working closely with the technical expertise of the development team, those ideas are turned into reality.
Alex Muller is CEO & co-founder of GPShopper, a mobile solutions company focused on driving sales, increasing engagement, and promoting loyalty for major brands such as Express, Best Buy, Grainger, F. Schumacher & Co., and others. GPShopper’s applications and mobile web sites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), AT&T and Intel for excellence in mobile innovation. The company has also been featured in major news publications for its mobile retail platform. Previous to GPShopper, Alex co-founded Slifter, a pioneering mobile technology company. Alex also led product development for LinkShare and held executive positions at several Internet companies, including Ecos Technologies, Evolve Living (as a founder), Nur Technologies and Hewlett Packard.
Ali Behnam co-founded Tealium in March 2008. Prior to Tealium, he held several senior-level positions at WebSideStory/Visual Sciences/Omniture. He joined WebSideStory in a product management role where he managed the company's enterprise-level products. He also managed the rebranding of the product line from HitBox Enterprise to HBX. With a desire to work directly with clients, he later joined the company's Professional Services team managing strategic clients such as Citigroup, Pfizer and Verizon Wireless. In his leadership role, he created the Benchmark Index which provided KPI benchmarks to customers, comparing their site performance to industry peers.
Amy Ochoa has over 15 years experience in the CRM and Direct Marketing arena. Currently as the Director of Customer Relationship Marketing, Amy manages the strategic and creative development and analysis of the customer retention marketing programs for all the Brown Shoe Brands, including Famous Footwear, Naturalizer and Shoes.com. Mediums include direct mail, email, SMS, mobile, web and social. She is also responsible for the implementation of customer segmentation and target-specific messaging strategies. Prior to joining Brown Shoe, Amy was with Build-A-Bear Workshop where she lead their direct marketing and loyalty programs. Amy has also worked at DraftWorldwide and CM Partners, Inc., direct marketing agencies, both in Chicago. Her clients included Sprint, Midas, MBNA, Kinko’s, Goodyear, Galileo and Bally Total Fitness.
Andrew leads the Analytics organization for HPDirect, HP's WW B2C eCommerce organization, which is #17 on the Internet Retailer Top500. He's spent the past four years building a multi-disciplinary Analytics team with locations in both the US and India. HPDirect is a fully integrated Manufacturer direct online website and is the only place where customers can buy custom configured HP PCs to their exact specifications.
Previously, Andrew has worked in Sales, Marketing, Channels, Business Development, Strategy & Planning, as well as Online & Retail Merchandising for HP. With his extensive business background Andrew drives a very pragmatic approach to Analytics that always starts with a clear understanding of the business problem and ends with actionable insights that drive tangible business results.
Annie Jie Xu is the General Manager of Alibaba.com Americas, responsible for the operation of the Americas office located in Santa Clara, California. Xu joined Alibaba.com Americas in 2000 and has been a leading force in its direction since day one. Xu manages a dedicated team of marketing and business development professionals as well as a product development division and customer care program. In 2008, Xu developed a U.S. research and development team to build the next generation of search and advertising platforms for use in all aspects of Alibaba.com. Prior to joining Alibaba.com, Xu spent four years as the head of sales and marketing at Kubota Electronics where she led the company’s strategic branding, global and regional marketing and online and offline sales.
Arthur K. Lachman, CPA is the Executive Vice President of E-Moret, the e-commerce arm of The Moret Group, a large wholesaler and brand builder which emerged into the e-commerce sector with brands that include Danskin.com, 2xist.com and Boymeetsgirlusa.com. Arthur is responsible for growing the business through the company’s interactive, social, multichannel, and direct-to-consumer operations. Prior to joining Moret, Arthur acquired extensive knowledge in the financial consulting environment, working with a large public accounting firm specializing in the apparel and fashion industry. Arthur’s combined experiences and industry knowledge allow him to support the growth and scale required in today’s expanding online retail and wholesale market.
Armin Ebrahimi is Buysight's CEO and an industry veteran with an extensive background in advertising and online services. Before Buysight he was the Senior Vice President of Platform Engineering at Yahoo! He joined Yahoo! in 1998, building the company's online advertising systems and later leading premium services including Yahoo! Small Business, the AT&T and Verizon partnerships, My Yahoo! and Yahoo! front page, and its core platform services. Earlier Armin founded TRIicon Solutions, Inc.
Barry Litwin leads strategic planning, online merchandising, functional innovation, site usability and design, and web analytics for Office Depot Inc.'s $4.1 billion web business. Previously, he was senior vice president, marketing and e-commerce for Newark Electronics, a division of Premier Farnell, where he led multi-channel marketing, digital marketing, and e-commerce development. Barry also has been general manager for Block & Co., multi-channel distributor of money handling products to financial and gaming customers. He also held senior leadership roles in sales and direct marketing at Office Max and Archibald Candy Co.
Ben Barras is in his 6th year with Bluestem Brands, Inc. (formerly Fingerhut Direct Marketing), one of the world’s largest multi-channel, multi-brand, general merchandise direct marketers. As Vice President of Global Supply Chain and Merchandising Operations at Bluestem, Ben’s areas of responsibility include Merchandising Technology, Quality Assurance, Supply Chain, Merchandising Analytics and Reporting, and Merchandising Project Management. Prior to Bluestem Brands, Ben has had over 20 years of industry leadership experience with leading, retail and wholesale consumer product brands, such as Wilson’s Leather, Hanes, Champion, Playtex Apparel and Aris Isotoner.
Benjamin Kirshner founded CoffeeForLess.com, an online coffee retailer in 1998. CoffeeForLess is one of Internet Retailer’s Top 500 websites, and has been named to the Inc. 5000 Index for 2007,2008, 2009 & 2010. Ben is an Adjunct Instructor at New York University’s School of Continuing and Professional Studies teaching on the topics of search engine Marketing (SEM) and Search engine optimization (SEO). He is a frequent guest lecturer on Search Engine Marketing strategies at various universities, has been quoted in nationwide news publications including the Wall Street Journal. He also serves as a consultant for The Gerson Lehrman Group, currently ranked in the top 2% of over 100,000 consultants worldwide.
BJ Emerson is an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves. BJ's unique perspective comes in part from spearheading the integration of the Tasti D-Lite brand experience with online communities and was largely responsible for taking the brand from a place of social negligence to social prominence in just a few short years. He has appeared on CNBC, has been quoted in The New York Times, Reuters, Inc magazine, Entrepreneur, and AdAge as well as numerous other publications including the cover Hospitality Technology magazine. His revolutionary use of mobile coupons on Twitter in 2009 earned Tasti D-Lite a spot in Twitter’s Business 101 Case Studies which ultimately led to invitations for Tasti D-Lite to be launch partners with business products for companies such as Foursquare and Google. Considered a social loyalty pioneer in the industry, in 2010 he led the deployment of the first ever loyalty platform to feature an integration with Facebook, Twitter and Foursquare which has been recognized with a variety of industry awards. BJ was once named in Mashable’s Top 40 Brands on Twitter and the People Behind Them and his projects have been featured as case studies in 6 different books due out in 2011. BJ also provided the foreward to Location Based Marketing for Dummies. BJ currently sits on the board of SNAP Services, LLC which is the first Social Network Appreciation Platform to enable businesses to bring together point-of-sale transactions and the digital word-of-mouth customer rewards.
Robert McKeon, Inc. (RMI) was a custom lapel pin business from 1999 until 2007. Bob was running two websites: PinPros.com and CheapPins.com. In February 2007, he sold all assets of RMI to a Utah competitor. He wanted to start another business and wrote a business plan for printing images on canvas. Picture It On Canvas continued to grow although slowly. By September 2010, he was processing about 150 orders a month using three part-timers. Then he ran for the first time as a daily deal on Groupon (www.groupon.com). Within two weeks, he had sold over 6,000 canvas prints. He immediately hired six people and moved from a 800 square foot facility to a 4500 square foot facility. Since last September, they have run on Groupon over three hundred times across the U.S.A. and Canada. In addition to our canvas prints, Groupon features our metal prints. They now have forty employees and we’ve expanded to 6,200 square feet. They are comfortably shipping 250 prints per day. Moving from 5 prints per day to 250 per day was painful. However, they now have the processes and suppliers in place to scale-up rapidly. Their current revenue from Groupon is annualizing at approximately two million dollars per year. Their non-Groupon revenue is annualizing at just under one million per year. Both of these are growing rapidly each month. It’s possible they’ll be recognizing revenue by the end of the year at a four million dollar per year mark.
Brad Tuckman, a trained photographer turned company president and business leader, founded KSC Kreate in 2001. Brad has grown KSC from a retail and catalogue photography business into a content creation powerhouse providing visual content including photography, feature films, video, mobile experiences and supporting production software to top brands and retailers.
Brad’s passion for high-quality photography and his desire to provide value through cohesive brand content and a streamlined development and deployment process has made KSC Kreate a premier creative content agency for print and ecommerce. With almost 20 years of experience, Brad’s portfolio includes work for Chico’s, Walmart, Coca Cola, Office Depot, White House Black Market, Bed Bath & Beyond, Target, Newell Rubbermaid, and JC Penney. KSC Kreate provides clients a significant ROI united under one shared creative vision, inspired and led by Brad.
KSC Kreate has studios in South Florida and Atlanta, with nearly 100 creative professionals.
Brad Wolansky is the CEO of TGW.com -The Golf Warehouse and its sister specialty sporting goods retail sites Baseballsavings.com, Softballsavings.com, Soccersavings.com, and TennisSavings.com Additionally, he's a member of the Redcats USA Executive Team. Brad's retail career spans both the private and public sectors. Prior to TGW, Brad spent 10 years with The Orvis Company holding several key leadership positions, including: Divisional Merchandise and Catalog Manager, Director of E-Commerce, and, before moving to TGW, Vice President of Global E-Commerce. Brad has also served as Director of E-Commerce Merchandising for Wilson's Leather, has engineered two start-ups, and for ten years was President/General manager for a 3-store East coast group of luggage and executive gift stores. Brad also enjoys the precision and challenge of being an instrument-rated private pilot. Brad joined TGW.com to apply his 25 years of retail direct to consumer experience to a fast moving internet business looking for extreme growth and profitability.
As Senior Manager of Analytics at Sony Electronics, Brandon provides strategy, analysis and insight across multiple digital disciplines including online marketing, e-commerce, brand (content) sites, and social networking. Previous to Sony, Brandon was Senior Web Analyst at Nike. Brandon has held a variety of positions with the Department of Defense, including Web Analytics Team Leader and Web Analyst.
Brandon joined Build.com in October of 2008. Brandon is a data driven individual, who has a background in marketing and analytics. He has worked in the field of online marketing for over 8 years. He has been instrumental in adding new metrics and business processes to the Build.com marketing team, and has been a strategic player for their companies marketing initiatives. Brandon currently serves on Omniture’s advisory board and continues to be a strong voice in the marketing and analytics community. He has been instrumental in developing strategic relationships/partnerships with new and innovative technologies, empowering our growth and marketing development.
Brian Beitler is Executive Vice President and Chief Marketing Officer of David's Bridal the nation's leading bridal retailer. For more than 15 years and across several brands he's been challenging conventional wisdom, pushing brands to think differently about how they engage and earn loyalty from their customers. He is driven by the belief that the key to success is listening to your customers personally and first hand, and then combining those personal insights with traditional data to innovate your brand, marketing, and advertising. Brian oversees the companies brand strategy, marketing, public relations, strategic partnerships, and customer service. In addition, he oversee the companies rapidly growing eCommerce business and all related digital, mobile, and social marketing activity. Prior to joining David's Bridal in 2010, Brian held senior marketing positions at Kohl's, Bath and Body Works, Toys R Us, and Mattel.
Brian serves eBusiness & Channel Strategy Professionals and specializes in how businesses can best use technology to drive results. Brian is a leading worldwide expert in eCommerce platforms, multichannel commerce and marketing technology, and mobile commerce. Brian has experience with a wide range of eBusiness technologies, ranging from eCommerce platforms and software-as-a-service (SaaS) offerings, mobile commerce solutions, analytics, rich imaging, search, personalization, and content management, among others. Brian has specific expertise within retail, B2B, and online travel, and his interests focus on multichannel strategies and technology solutions that support a wide range of business goals. Brian has more than 15 years of experience in eCommerce and online marketing, serving senior roles for large, established online retailers and web marketers such as Amazon.com, Classmates Online, Eddie Bauer, Expedia.com, and The Spiegel Group and providing solutions for the online retailers and web marketers while at Amazon Enterprise Solutions and his own firms. Brian's roles span both business and technology leadership, including web marketing, online merchandising, product management, solution architecture, customer experience design, and technology leadership.
North America Direct, Inc. dba eShopWorld was founded by C. Michael Verble early in 2010. eShopWorld was established with one purpose in mind. “To make it simpler, safer and less expensive for e-tailers to sell and deliver their products to international consumers; with guaranteed full landed costs shown on the e-tailer’s checkout cart [including all tax, duty, customs clearance, and the lowest possible delivery directly to the consumer’s address] with a full and easy returns process. Delivering simplicity and value for both e-tailer and consumer fosters a long-term, repeat buyer/seller relationship.” As Mr. Verble had previous strong relationships with major retailers and global logistics companies he believed the best way to increase the eTailer’s sales and profits was to develop unique, simple to integrate web based software to localize the consumer’s shopping cart in their own language and currency and to show the fully landed and delivered costs on the site. Thus he established eShopWorld with a unique and special offering. Leveraging his relationship with the best logistics companies his team built eShopWorld into a strategic logistics company specializing only in global e-Commerce.
Carol Krol is editor-in-chief of Direct Marketing News, the independent authority for direct and digital marketers.
Krol has covered direct and digital marketing for 15 years for a variety of business magazines, including Advertising Age and BtoB, and has written extensively on the topic of consumer and b-to-b direct marketing, advertising, marketing technology and digital media. She is old enough to remember Mosaic, and she had her first e-mail address in 1994.
Vice President of Sales and Client Service, North America
Expertise: email marketing, email deliverability, sender reputation
Chad joined Return Path in a direct sales role in 2000. Over the years, he played a leading role in growing Return Path offerings from a single ECOA product to a suite of email deliverability, reputation and response services. In March of 2005, he was promoted to Vice President and in 2009 expanded his responsibilities to lead the North American client services organization.
Prior to Return Path, he held sales positions at Hershey Foods and McLane, a subsidiary of Wal-Mart.
Charlie is an experienced and respected leader in all things Internet, from online advertising to analytics. He has a proven track record of implementing visionary online strategies that have seen massive business growth for the various brands he has worked with now and in the past. Renowned for steering real estate lead generation and marketing company, HouseValues toward advertising online, Charlie fueled major expansion within the already decade-old company, including its eventual re-branding to Market Leader with a repositioned focus on technology solutions. Charlie also saw similar success for the dozens of clients he managed at Integrated Media Solutions, at the time one of the largest independent direct response agencies in the country (since acquired). As Executive Vice President of Online Marketing, Charlie helmed over $100 million spends, integrating paid search, SEO, email marketing, display acquisition and re-targeting, and social media among the other marketing tools he’s proficient in. Now at Lucky Brand, one of the top denim retailers, Charlie’s aggressive online overhaul has seen sales numbers, as well as traffic, reach totals the website has never seen. And, his focus on SEO and design optimization have already moved the brand from number nine in keyword search results to number two.
Chris Herzog is VP of eCommerce Development with etailer Geeks.com, where he has acquired over 15 years of in-the-trenches eCommerce experience since the company's inception in 1996. During this time he has successfully launched Geeks.com’s extremely successful affiliate program, implemented numerous enterprise-level eCommerce initiatives, and has overseen the company’s world-class promotional email efforts: with 100% inbox deliverability and open rates averaging 25%, the Geeks.com email channel accounts for approximately 30% of top-line revenue. Most recently, he has spearheaded the launch of Geeks.com's efforts in mobile commerce.
Chris is responsible for all aspects of L-com’s E-Commerce, Online Marketing and traditional Direct Marketing. Through his efforts, the company increased the conversion rate on its website by 25% while simultaneously growing its organic search engine traffic by over 100% and achieving an 800% increase in PPC revenue while obtaining triple-digit ROI in both its PPC program and its offline direct marketing programs. Prior to joining L-com, Chris was a founder and Chief Marketing Officer/ General Manager at Litle & Co., where he drove the company’s sales from startup to over $100 million annually and helped the company attain the #1 ranking in INC Magazine’s 2006 list of the fastest-growing companies in the US. Before that,he was VP of Marketing at OrderTrust and Director of E-commerce at Staples Inc.
Christian is the founder of Faucet Direct, Inc., which was renamed Build.com, Inc., in 2010 to better represent its long term strategy and growing product inventory. Prior to Build.com, Christian worked at Slakey Brothers, a leading west coast Plumbing and HVAC distributor. Christian received his B.A. in Political Science (Law) and completed core graduate studies in Computer Science at California State University, Chico. He has also lectured frequently on Entrepreneurship at the California State University, Chico’s Business School, and helped found two other local e-commerce companies. Christian was a featured speaker at the 2008 Internet Retailer convention and the Wharton School of Business.
Craig leads Invodo’s overall market strategy, product vision and investor relationships. He brings a seasoned general management perspective to guide the company’s rapid growth. Craig was most recently the Senior Vice President and General Manager at Match.com, where he was responsible for all aspects of the business including building strategic partnerships, marketing, and product innovation. Prior to Match.com Craig held multiple senior roles at Yahoo!, including launching the business in Australia and New Zealand as managing director. Craig joined Yahoo! from Overture Services (formerly GoTo.com) which was acquired by Yahoo! in 2003. Craig led Overture’s marketing and communication teams and expanded the business across Europe and Asia. During his time in marketing and new ventures at General Mills, Craig helped the company enter the organic space with the acquisition of Small Planet Foods. Craig also worked in sales at Procter & Gamble and began his career at Exxon Company U.S.A. in financial operations and analysis.
Dana Settle is a Founding Partner with Greycroft LLC, and she heads the firm's west coast office out of Los Angeles. Prior to Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets. Dana currently serves or observes on the boards of Greycroft’s investments in Fanhattan, Gamersfirst, GameSalad, Joyent, Lucid Commerce, Maker Studios, Pulse, Sometrics, TrunkClub, uSamp and WideOrbit. She also managed the firm’s investments in Digisynd (sold to Disney), ContentNext (sold to Guardian Media), Movoxx (sold to Motricity) and Sportgenic (sold to Glam).
Dane has been at the forefront of implementing rich media strategies to drive traffic and transactions for some of the top sites and brands in the U.S. He currently oversees all strategy and creative development for the Chico's FAS group of brand sites including Soma Intimates and White House Black Market.
Prior to Chico's, Dane held strategy and creative leadership positions with TIME Inc Digital, where he oversaw traffic driving efforts and monetization strategies for sites including Real Simple, This Old House, Cooking Light, Sunset and Southern Living. Earlier in his career Dane also oversaw creative and internet strategy for landsend.com.
Danny Leffel is a repeat entrepreneur who has been working on marketplace commerce his entire career. He's held positions at eBay twice, first joining in 2000 where he lead the creation and subsequent spin out of IRI Motors, a marketplace that enabled financial institutions to market their offlease and repossessed vehicles directly to consumers online. IRI Motors was responsible for the successful sale of $100 million worth of vehicles on eBay. He rejoined eBay in 2004 as a category manager for Business and Industrial. In 2007, he joined Al Gore-backed VideoSurf as VP of Business Development where he led the creation of a video advertising marketplace which was the first to use computer vision to aide in ad targeting. In 2010 he founded YellowDog Media, Inc., a company building person-to-person social commerce marketplaces. YellowDog's first property, Yardsellr has grown to nearly 6 million users and enables people to buy and sell anything using the Facebook News Feed. Leffel and team launched style.ly in September, a marketplace for new, lightly used and vintage fashion and has announced plans for two new properties currently in development.
Dave Reed, SVP of Strategic Solutions, oversees custom client solutions, platform professional services and client & partner integrations at MediaMath. He has over 10 years of experience in online marketing, e-commerce and software development, building out technical and marketing solutions for Fortune 500 marketers. Dave is a frequent speaker at online marketing events.
Dave oversees the Client Services teams responsible for evangelizing MediaMath’s technology, strategic partner integrations and custom solutions built on MediaMath’s TerminalOne platform.
Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specializing in eCommerce and web applications. He architected and developed systems and processes to optimize marketing and business operations for clients such as Motorola, U.S.Department of Veterans Affairs, AT&T and the NFL. He has developed platforms for display marketing, product customization, just in timeproduction, business intelligence, and marketing databases while building and managing onshore and offshore development teams.
David Brussin is Founder and CEO of Monetate, Inc. a Philadelphia-based provider of testing, targeting and personalization for websites with a client list that includes PETCO, QVC and Urban Outfitters. David is a serial entrepreneur and recognized expert in information technology and security. In 2004 David co-founded Philadelphia-based TurnTide to exploit anti-spam technology he invented. Six months later the company was bought by Symantec. Previously, David co-founded ePrivacy Group, where he developed the Trusted Sender program to grow the nascent email marketing channel. In 2004, David was named by MIT as one of the world's top 100 young innovators.
David oversees Facebook’s global commerce partnerships team responsible for working with strategic partners building innovative social commerce experiences on Facebook’s platform. Previously, David spent a number of years at StubHub, where he was responsible for launching and scaling StubHub’s finance department and leading other strategic corporate initiatives. Prior to joining StubHub, David helped build the finance department of TradeOut.com, an online exchange for idle assets and excess inventory, where his primary focus was securing financing from the venture capital community and strategic investors. In addition, David was a high yield research analyst at Goldman Sachs focused on the gaming, lodging and leisure sector.
An experienced web marketer with an in-depth knowledge of the strategic, technical and creative aspects of digital marketing, Dave leads Marketing & Communications for the Direct, SEO and Social Media channels at Ice.com. He’s passionate about driving ecommerce results through community, content and commerce, and has lead the strategic development of Ice.com’s social media platform.
David M. Hogue, Ph.D. is Vice President of Experience Design (Fellow) at Fluid in San Francisco. He has 14 years experience studying and designing interfaces and combines his skills as an interaction designer and applied psychologist to bring deeper insight into visitor and customer behavior and motivation. Dave teaches information design, interaction design, social media, and mobile design courses at SFSU and has a special interest in design process, methodology, and strategy. Clients include Design Within Reach, The North Face, Reebok, Charles Schwab, Wells Fargo, Sears, and Sur La Table.
David currently oversees the technical E-Commerce operations team for the Little Tikes Company in Hudson, Ohio. In David’s current position at Little Tikes, he provides direct marketing and IT expertise for the Little Tikes Direct-To-Consumer business unit. David has been an Internet Marketer and E-Commerce Technical Architect for Little Tikes since 1999. Previously, David was the E-Commerce Architect for a large consulting company. David’s diversity in marketing and Information Technology has allowed him to be heavily involved in all aspects of operating a successful E-Commerce website. David is passionate about Internet Marketing Strategy, Conversion Rate Optimization, and Usability. Some of David’s other specializations include: Search Engine Optimization, email marketing, paid search, online advertising, and affiliate marketing.
David Douglas Stone has more than 20 years of executive management experience in Fortune 500 and emerging growth technology companies with a strong emphasis on innovative payment systems and loyalty solutions. Recently named a Prepaid Top 5 Entrepreneur, he has served as a senior executive in several financial services firms, including American Express, where he pioneered the first universal prepaid product, the American Express Gift Cheque, which quickly grew to sales in excess of $300M. Just prior to CashStar, he worked with Intel Capital's Mobile Commerce team in identifying new applications for mobile and digital couponing.
Dawn Bobeck joined VintageTub.com, an Internet Top 500 Retailer, specializing in vintage home fixtures, as Vice President of Sales & Marketing in early 2010. Dawn oversees its online marketing, sales and wholesale division. Dawn began her marketing career of more than 20 years in the newspaper industry and has held General Manager and Advertising Director Titles at Knight-Ridder and ABC properties. Prior to joining VintageTub.com Dawn co-owned and operated Red Collar Bandit a web design/marketing firm.
Dennis currently leads Domino’s online ordering ecommerce website as well as all digital marketing activities including paid search, SEO, email, mobile, display and other emerging interactive projects. He is also responsible for setting overall company social strategy and has been instrumental in helping Domino’s establish a strong social presence. Most recently, he has led the use of social programs to support Domino’s “Pizza Turnaround” program, which reinvented and reinvigorated this 50 year old brand. Dennis has been driving strong online consumer experiences within Fortune 100 companies for over 15 years including launching Procter & Gamble’s first online brand, the custom beauty care site Reflect.com, and managing Coca-Cola’s global ecommerce business.
Diane L. Yetter is a strategist, advisor, speaker, author and expert witness in the field of sales and use tax. She is president of YETTERTM, a firm that works with an extensive network of capable partners to deliver sales tax services including system analysis and strategy, transaction tax automation implementation assistance, training, audit defense, refund reviews, manuals, transactional planning and general consulting. YETTER works with clients of all sizes and myriad industries such as manufacturing, publishing, software, retail, service and construction. Prior to founding the company in 1996, Diane was a tax professional for Arthur Andersen, Quaker Oats and the Kansas Department of Revenue. Diane is a member of many tax organizations and is frequently asked to present to industry groups concerning sales and use tax issues on a local, state and national level. As an author, Diane regularly contributes to Sales & Use Tax Alert and serves as a member of its editorial advisory board, and has published three books and numerous articles concerning sales and use tax issues. She recently was accepted as an Advisor, Presenter, and Quarterly Contributor of the Managing Accounts Payable Editorial Advisory Board, IOMA’s Institute of Financial Management (IOFM). Diane was named in Accounting Today’s 100 Most Influential People in Accounting for 2011. She is also the founder of The Sales Tax Institute, a premier think tank that offers live and online courses to educate business professionals about sales and use tax.
Eli Katz was an early pioneer in the e-commerce and Internet Retail industry. He has successfully led three companies to the coveted ranks of the “IR 500.” Katz is an e-commerce pioneer who founded and has been involved in many Internet ventures. In 1995, when Katz founded iBeauty.com, e-commerce simply did not exist and the idea of selling perfumes online seemed completely preposterous. In 2000, Katz brought his business acumen to HomeClick.com. As CEO, he transformed it from a bankrupt post dot-com boom retailer of toilets and kitchen sinks –with less than a million dollars in revenue—into a premier Web destination with more than $25 million in revenue by 2003. In 2007 he led an acquisition of Ashford.com, one of the earliest online retailers of luxury watches and jewelry, and served as its President until April 2011. Katz is currently the “Godfather” (aka CEO) of “The Emob” a non-profit organization that seeks to empower mid-sized etailers by leveraging their collective knowledge, know-how and experience. He is a frequent speaker at internet industry events and has been quoted and profiled widely in media including the Wall Street Journal, New York Times, BusinessWeek, and CNBC.
An interactive industry veteran, Eric founded Connection Engine in 2010 to introduce new customer intelligence and targeting solutions. Prior to Connection Engine, he served as SVP and GM of Interactive Solutions at Merkle, one of the nation’s largest and fastest growing customer relationship marketing agencies, where he was responsible for developing digital media offerings including email, mobile, display, and social marketing solutions. Before Merkle, Eric was SVP and GM of DoubleClick’s Email Solutions division, the world’s largest email service provider at the time. An experienced entrepreneur, Eric founded two online technology firms – Veripost and Assurance Systems – both were later acquired by Return Path. Earlier he was Vice President of Interactive Services at Brierly and Partners.
Eric Stein is the Executive Vice President of Online Solutions, and is responsible for identifying and developing new solutions in the online marketing space to better serve Epsilon’s global client roster. Eric is focused on leveraging Epsilon’s existing assets to build new solutions for clients as well as looking externally to augment those capabilities.
Eric Stein joined Epsilon from Google where he led two key integration projects on the DoubleClick business following Google’s acquisition. Prior to that he managed the Local Markets team and was responsible for Google’s efforts to bring online solutions to small and medium business advertisers.
Eric is a former Entrepreneur-in-Residence at Bessemer Ventures where he led an effort to build a hedge fund using a new strategy relying on fundamental data from a variety of new sources. He focused on the usefulness of new data sources for investment research as a co-founder of Majestic Research, a private research firm that provides unique fundamental insight into key performance metrics. Prior to Majestic Research, Eric was an early employee at DoubleClick and led several key areas of operations, including Abacus Online and International Media as VP and GM of both divisions.
Erick Barney is currently in his eleventh year at Motorcycle Superstore. As the VP of Marketing, his responsibilities include all aspects of the company's marketing efforts, online and offline. Erick holds a Bachelor of Science degree in Business Marketing with a minor in Marketing Enriched Communications from Southern Oregon University. His personal e-commerce strengths include SEO, Analytics and Email Marketing. Erick currently sits on several boards including the Aberdeen E-Commerce Research Advisory Board and Webtrends Customer Advisory Board.
Erin Waldie is responsible for Strategy and Execution of AIR MILES marketing programs that take advantage of online social media and mobile marketing. Her focus is building the tools and technologies to create engaging consumer interactions while providing opportunities for the AIR MILES Reward Program and its Sponsors to create effective marketing programs through these channels. In 2009 Erin spearheaded the launch of the AIR MILES Community, one of Canada's first B2C Social media sites. Her team also helped introduce an SMS opt-in program and converted web properties to mobile to enable more effective campaign execution. In fall 2010, Erin's team successfully launched Canada's first mobile Smartphone application for a loyalty program, leveraging industry trends and technologies to create an engaging customer experience driving results for Sponsors and Retailers. Since joining the AIR MILES team in 2003, Erin has focused on CRM and digital marketing, building on her experience in data analytics, web/email marketing and multi-channel campaigns.
Greg Bettinelli oversees Marketing, Product/Mobile, Business Development and Strategy/Insights for HauteLook, a leading private sale site offering the top brands in women’s and men’s fashion and accessories, beauty, kids, home décor and travel. One of the earliest players in the innovative private sale space, HauteLook launched in December 2007 and was purchased by Nordstrom, Inc., in March 2011. Greg has a pedigree of e-commerce thought-leadership and digital retail success, most recently as Executive Vice President, Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for the Live Nation’s ticketing and digital businesses. Prior to joining Live Nation, Greg held a number of leadership positions at eBay, including Sr. Director of Business Development at StubHub, where he led business development, partnerships, sales and seller development, including spearheading StubHub’s landmark relationship with Major League Baseball. Before transitioning to StubHub from eBay, Greg led eBay.com’s Event Tickets and Media businesses (including half.com). Greg was the eBay business leader who led eBay’s acquisition of StubHub in 2007.
Gerard Florendo has eight years of experience in online marketing with a proven track record under his belt. Effectively managing multi-million dollar budgets for several B2C websites in different vertical markets, systematically building and expanding marketing campaigns from the ground up, and exceeding annual revenue and ROAS goals are just a few of his accomplishments. He has shared his expertise with both start-ups and Fortune 500 companies.
In May 2011, Gerard joined Guess? Inc.(one of Internet Retailer’s Top 500 websites) and currently manages its SEM, SEO, affiliate, CSE, and remarketing programs. Within just a few months of heading its online initiatives, qualified traffic and revenue have already achieved double-digit growth and are still steadily increasing.
Gerard is also a member of the Guess? social media committee where he employs analytics and reporting to ensure the social media department's visibility in its efforts.
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple. Mr. Kawasaki is the author of ten books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, released in March, is a New York Times bestseller. The lessons in Enchantment are drawn from Mr. Kawasaki’s tenure at Apple, as well as his decades of experience as an entrepreneur and venture capitalist.
As Director of eCommerce for Okabashi Brands, Hadi leads a web marketing team tasked with bringing his 27 year-old family-owned business to the web. Armed with a BA from University of Virginia in Economics, the always-interested-in-technology Hadi brings his economic analysis and quantitative training to eCommerce. Faced with the ever-evolving landscape of the web, Hadi actively participates in a number of networking and continuing education programs to always remain in the forefront of the industry. Since taking over the position of director in 2010, online sales for both of the company’s brands have increased 80% and the momentum is continuing.
Harley Duncan currently serves as the State and Local Tax (SALT) leader for Washington National Tax (WNT). Aside from his role as WNT-SALT leader, his primary responsibilities at KPMG include improving relationships with state taxing authorities, assisting clients in working with state tax agencies, keeping clients and firm members abreast of current developments and aiding the firm’s resource network.
Jacob has 11 years eCommerce experience, having worked with companies like Overstock.com, Ideeli.com, and, currently, Aeropostale. His philosophy for companies to succeed online is simple: Add value for your customers by selling great products at great prices and providing a top-notch customer experience. At Aeropostale, Jacob is the VP of eCommerce, where he is responsible for the marketing, merchandising, fulfillment and customer experience of the Aeropostale ecommerce business. He is excited to be part of a cross-channel retailer.
Jared Blank oversees the U.S. online retail business of Tommy Hilfiger. He re-joined the company in 2009, after launching Tripmela.com, a website focusing on deals for travel in India. Prior to joining Tommy Hilfiger as the Senior Director of E-Commerce Marketing in 2004, he was the Senior Travel Analyst at Jupiter Research. Previously, he was a senior consultant at Deloitte Consulting, focusing on supply chain management and strategic marketing.
Jared Vestal has been focused on analytics for his entire career, working with industry leaders such as Hyatt, Paypal, MGM/Mirage, and several top-tier banking institutions. In his past client-side role with Restaurant.com, Jared built and managed a diverse team focused on multi-property web analytics, hypothesis-based conversion testing, segmentation, predictive modeling, direct response lift modeling as well as operational/financial analytics. Jared is involved with the Web Analytics Association as Co-Chair, Global Marketing, and is an industry leader when it comes to building robust A/B and multivariate testing programs.
Based in Redwood City, Jason heads up all aspects of Zazzle's global marketing, including the consumer, partner, acquisition and retention teams. He is an active member of the Zazzle executive management team and responsible for driving revenue for both US and international businesses. He has been with Zazzle since 2005 in a variety of key roles. Prior to Zazzle, Jason worked in the technology investment banking division of Salomon Smith Barney.
Now in his twelfth year at Motorcycle Superstore, Jason has been architecting and developing software for over fifteen years. In his role as CTO / VP of Technology, he leads the teams responsible for all technical aspects of the company’s ecommerce business including software development, analytics, SEO and network administration. Jason currently holds a Bachelors in Information Technology and many industry certifications including MCSE, MCSD, MCDBA and IT Project +.
Jason Roussos currently heads up Vitamin Research Product's E-Commerce division which supports three retail and one business to business brand. Formerly head of Living Direct, Inc., Jason has been involved in the e-commerce world since its infancy and has a deep background in multi channel retail, operations, systems implementation, and direct marketing.
Jay Basnight is PUMA's Head of Digital Strategy, with joint responsibilities to International Brand Marketing and Global E-Commerce. Jay oversees PUMA's design and development approaches to PUMA.com, mobile, and social media. Jay is tasked with creating optimized solutions for global and local digital marketing management, while supporting online and offline retail initiatives. Jay was formerly a Business Analyst at CSN Stores.
Jay Shaffer is the Chief Marketing Officer at California Delicious, a San Francisco Bay Area gift company offering some of the best tastes in California premium food and wine. Jay is passionate about the online customer experience and has often been described as Chief Customer Advocate. He has over 15+ years in sales and marketing and has held senior management positions at Ofoto, Wine.com, and PowerReviews.
Jeanne Jones manages the email program at Alaska Airlines and is responsible for creating, deploying, and analyzing more than 25 million individual email each year. Leading the crusade of strategy, technology, and analytics, Jones has pushed the envelope of list growth and conversion, building out campaigns and implementing creative strategies and cross-channel pollination. In 2010, Jones implemented an abandon cart campaign that has seen conversion rates of over 16% and $12 RPE using these tools. Alaska Airlines’ email program has seen incremental growth of 19% in the email channel and increased the number of email campaigns by over 100% in just one year. Before taking on this role, she was manager of interaction design and business development for Alaska, getting involved with usability, interaction design, web analytics, and process improvement. She's now a 14-year veteran of Alaska Airlines.
Jeff Helfand has over 15 years of experience in the world of e-commerce and online marketing both as a retailer and retail industry vendor. Jeff founded a pro sportswear company in the mid 1990s which pivoted into a digital marketing services provider. After a successful exit, he joined a hot Silicon Valley start-up which became Fogdog Sports as the site project manager, the first global sporting goods e-retail pure play and culminated with an IPO in 2000 and eventual merger with GSI Commerce. In 2000, Jeff joined CONSUMERreview.com, the Internet’s leading community network of sporting goods and consumer electronics enthusiasts as VP of E-commerce and Marketing. This experience provided a fascinating vantage point of the start of true socially driven online transactions. Most recently, Jeff was the Sr. Director of Business Development for PowerReviews, a leader in the first generation of SaaS Social Commerce providers market PowerReviews’ owned shopping comparison site, Buzzillions.com. Today Jeff is the “E-Commerce Monster” for Monster Cable Products, the 32 year old leading manufacturer of consumer electronic connectivity products and audio/video entertainment products. He is tasked with building Monster’s Global e-commerce business.
Jeffrey Pape, CPA, MBA, has a solid record of starting and growing businesses. Prior to starting WrestlingGear.Com, Ltd, he owned Pape Financial Services, Inc. which provided CPA services to individuals, small businesses, and international businesses. In his work as a CPA he worked for large national accounting firm McGladrey & Pullen, LLP. While at McGladrey & Pullen, LLP he wrote SEC 10Q and 10K reports for publicly traded real estate partnerships. As founder of WrestlingGear.Com, Ltd, Jeffrey has seen it rise from an internet-only web site stocking no inventory to one of the nation's largest wrestling stores. Currently, WrestlingGear.Com, Ltd is an authorized dealer for all the major manufacturers of Wrestling Gear and Wrestling Shoes, including Adidas, Asics, Brute, Cliff Keen, Matman and Nike.
Jenn McClain is Vice President, Online Marketing & Analytics and is responsible for all of Chico’s FAS which includes Chicos.com, WhiteHouseBlackMarket.com and Soma.com. These programs include email, paid search, banner ad display, mobile marketing, comparison shopping, affiliate/partnerships and website marketing. She also oversees the web analytics team that analyzes customer shopping behaviors. Prior to joining Chico’s FAS, McClain held online marketing positions at Ann Taylor and RadioShack.
Jenny Connelly has a dual background in product management and marketing, with an emphasis in B2C web e-commerce. She is currently the Vice President of E-Commerce at Live Nation-Ticketmaster, managing digital sponsorship and content monetization for the concert & ticketing company. Previously she was VP Product Management & Marketing at Gifts.com (an IAC company) where she managed all product strategy, project management and customer acquisition , as well as Shopzilla where she managed the product roadmap for the web’s top comparison shopping site.
A leader in the digital retail industry for more than a decade, Jill Braff was appointed Executive Vice President of Digital Commerce for HSN in February, 2011. In this position, Ms. Braff oversees the multichannel retailer’s e-commerce, mobile and social media platforms and leads the company’s e-commerce, digital marketing, merchandising and advanced services teams. In addition, she manages the development and implementation of new multi-platform initiatives for HSN. Prior to joining HSN, Ms. Braff was the CEO and President of Scrapblog, a photo social media website with more than 2.5 million registered users. Previously, she spent six years as the Senior Vice President of Global Publishing for Glu Mobile (GLUU), a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.
Jim Bennette has over 23 years of executive level business development, sales and marketing experience and a long history of bringing revolutionary companies to market. Most recently, Jim has held executive strategic consulting and advisory roles at Adobe, Crowdflower and Coggno. Prior to that Jim was VP of Sales, Business Development, Marketing and GM for Digital Fountain where he was instrumental in rebuilding the company as a leader in digital media distribution to mobile devices and over broadband. Prior to that Jim was the Vice President of Sales and Business Development for Akimbo Systems, the first real service provider for IP-based video-on-demand content delivery to TVs. Before Akimbo, Jim was the Vice President of Business Development for Orb Networks, a software solution for digital media place-shifting. Jim also held executive positions at Aim Technology, E-Color and Phoenix Technologies. Along the way Jim also founded a few companies including TheCrowd.com.
Joaquin Ruiz, CEO of Catalog Spree, has extensive high-tech experience,
from enabling data-center grade Linux, to ushering in web-based apps
and launching scalable internet software at companies such as Hewlett-
Packard, Sistina Software, Zimbra, and Gear6. As an executive for
those companies, Joaquin defined and executed innovative product
strategies and business models. He has also served as an Entrepreneur-
in-Residence at El Dorado Ventures. Joaquin has a B.S. in Computer
Engineering, an M.S. in Electrical Engineering, and an MBA from the
Wharton School of the University of Pennsylvania.
Joe spent 10 years in publishing and new media with International Data Group (IDG) and as VP Strategy and Development for the Industry Standard. Before publishing and before business school, Joe worked with Coca-Cola in Eastern Europe and Sanford Bernstein in New York. Joe joined Amazon in 2005, as part of the team to launch Fulfillment by Amazon. In 2008, Joe became General Manager of Amazon Product Ads, responsible for growing Amazon pay-per-click advertising program for 3rd party sellers of products.
In early 2009, John Hnanicek joined Altrec, an e-commerce retailer of authentic outdoor clothing and equipment headquartered in Redmond, Oregon. Hnanicek brings an extensive background of start up, retail, technology, ecommerce and executive level leadership to the Altrec.com team. He previously served as the EVP/CIO for Knowledge Learning Center, COO/CIO for eToys.com, SVP for Hollywood Entertainment, SVP OfficeMax as well as the CEO of Paciolan, a TCV-backed start-up sold to Ticketmaster.
John Kelly leads the U.S. sales team for Criteo. John has been in the e-commerce space for more than over ten years in a variety of capacities. Previously, he spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne and managed Business Affairs at America Online.
John Mulliken is co-founder and General Manager of Joss & Main, one of the leading flash sales sites focused on the home and home-centered lifestyle. Mulliken is responsible for overall business strategy, as well as execution, overseeing marketing, operations, merchandising, and technology. He fuels the engine propelling the growth of the site, as it rapidly scales and becomes a leader in content-driven commerce and a leading source for consumers looking for daily inspiration and great deals. Mulliken and his team work with the best home brands, curators and celebrities to bring their brand stories to life and make their products inspiring and accessible to consumers. John also serves as the Vice President of Strategic Initiatives for Wayfair, the parent company of Joss & Main and the No. 1 pure-play e-commerce company for a zillion things home. John has a long-standing passion and track record for creating and scaling disruptive consumer-focused business models. Prior to joining Wayfair, John worked at The Boston Consulting Group, where he was a key member of the global leadership team for the Center for Consumer Insight and one of the leaders of the Multi-Channel Retail topic. He has been a founder and member of the management team for two technology start-ups, and has worked in investment banking and retail financial services consulting.
With more than 12 years of experience in ecommerce for Genesco Inc., John Tighe is currently the Director of eCommerce for Genesco Retail, a leading specialty retailer of footwear and headwear under the Journeys, Journeys Kidz, Shi by Journeys and Underground Station brands. He joined the Genesco organization in 1997 as the Director of Strategic Projects and became the Director of eCommerce Support in 1999. He then moved into the Genesco Retail division in 2004 where he took on the role of Director of eCommerce. In this role, he heads up online customer acquisition and brand growth, with a recognized expertise in youth marketing, social media and multi-channel innovations.
Jonathan Stephen is the Senior Producer of Mobile Products with JetBlue Airways, bringing more than eight years of experience in the mobile industry. In his current role, Jonathan is responsible for driving JetBlue’s overall mobile strategy as well as maintaining and enhancing the products in JetBlue’s mobile ecosystem. Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he was responsible for coordinating the various committees of the organization as well as responsible for the MMA’s strategic initiatives, overseeing and publishing guidelines, best practices and educational tools for mobile media and marketing. Jonathan has had the opportunity to speak at various events throughout Europe, U.S. and Canada, covering various topics around mobile marketing technologies, marketing best practices, and education on effective use of the mobile channel for brands and agencies. His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry.
With over a decade of Internet marketing success, Jonathon Colman helps people find what they're looking for. As the in-house SEO at REI (Recreational Equipment, Inc.), Jonathon finds great joy in helping people find theirs. You can find him on Twitter @jcolman. Jonathon has designed, developed, promoted, and advertised web content for large corporations and nonprofits, including REI, The Nature Conservancy, Conservation International, and IBM. His leadership, innovation, and Internet marketing strategy earned The Nature Conservancy two Webby Awards for Best Charitable Organizations / Nonprofit Web Site. Jonathon is a sought-after speaker and has spoken internationally on topics ranging from search marketing to social media to marketing technology infrastructure, all with a strong focus on web analytics data, content strategy, and user experience.
Jordan Rohan joined the Stifel Nicolaus Research Team in connection with Stifel's acquisition of Thomas Weisel Partners LLC in July 2010. Mr. Rohan is a Managing Director and senior analyst covering the Internet Services sector. His coverage includes all aspects of the Internet, including search, online advertising, e-Commerce, lead generation, and online marketing services. Mr. Rohan was named a top stock Picker by the Wall Street Journal in both 2005 and 2007 and has developed a reputation for bold, non-consensus stock calls. From 1999 through 2008, he held similar positions in equity research at Soundview and RBC Capital Markets
Josh Himwich is the VP of eCommerce Solutions at one of the fastest growing e-commerce companies Quidsi, which was recently acquired by Amazon and is the parent company to some of the hottest retail brands in the country including Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). Josh leads the Product, User Experience, Creative and SEO teams and is currently working on two new site launches.
Katie Reagan works at Marriott International as a Sr. Manager of eCommerce Measurement & Analysis. She is currently involved in bringing all eCommerce data in house and integrating it with off-line sales and customer data to build a data platform that supports analytics, predictive modeling, customer behavior analysis, on-site personalization as well as distributing findings and reports to internal and external stakeholders.
Kelvin heads July Systems’ Sales function across the Americas. He is responsible for developing new business segments and oversees July’s strategic partnerships in multiple areas. He plays a pivotal role in working with clients to create some of the industry’s most compelling mobile internet and cross platform mobile applications.
Kelvin has over 20 years of sales and marketing experience with extensive focus on telecommunications, sports and enterprise solutions. Kelvin joined July Systems with extensive international experience, having created strong alliances to build out the IP infrastructure and services during the growth of the internet and .com business. He likens the current growth of mobile to the challenges and opportunities of the 90’s and believes the opportunities for mobile will be even greater.
Prior to July Systems, Kelvin has held executive level positions at blue chip industry leaders like Sun Microsystems and Amdocs, and innovative start-ups including Solect Technology and The Broadband Advisory Group.
Ken Weiss is Director of Direct To Consumer Sales at Little Tikes and MGA entertainment where he guides Internet, catalog and phone sales efforts for leading brands including Little Tikes, Bratz, Lalaloopsy and more. Currently Ken is directing a redesign of all Little Tikes properties including web, mobile, social and international sales. Ken brings over 20 years of interactive experience from the early days of CD-I and disk-based systems through today’s mobile apps and social experiences. Along the way Ken has found time to teach and write. Ken developed Kent's first graduate level course in online brand management for the Information Architecture and Knowledge Management program. Former students have gone on to usability, information architecture and brand strategy roles for Ford, Bank of America, Google and the Discovery Channel. His book, "Slightware - The Next Great Threat to Brands" spent 12 weeks on the Amazon Hot Release list in 2009 and continues to be used in college classrooms around the country.
Kevin Conway, global director, consumer brands for Savvis, oversees responsibility for the strategy and vision that identifies and drives the development of solutions specific to the consumer brands market segments. These markets include brand manufacturers, multi-channel retailers and companies in the travel and hospitality industry. He works closely with Savvis brand clients, sales, solutions engineering and client services to gain an understanding of and provide technology solutions for their current and future business challenges. Kevin has amassed more than 12 years of experience in the global hosting and managed application services industry. Prior to joining Savvis in 2009, he held a variety of senior leadership positions in the managed hosting and application services business units for Verizon, AT&T and USinternetworking, Inc.
Kevin Ertell is Chief Marketing Officer at OnlineShoes.com, where he is responsible for the e-commerce storefront and all marketing efforts. Ertell has worked exclusively in retail for more than 25 years, and for the has focused his expertise on e-commerce since 1997. He was Senior Vice President and Managing Director of TowerRecords.com and subsequently served as Senior Vice-President of E-Business with Borders, where he re-launched Borders.com as an e-commerce site and led the team that built Borders Rewards. More recently he was Vice President of Retail Strategy at ForeSee Results, where he collaborated with the product, delivery, client services and marketing teams to maximize the company's value to more than 100 top retailers. A well-known and respected figure in the online retail industry, Ertell is regularly called upon to share his knowledge. He has been a featured speaker at numerous e-retail conferences, including Shop.org, eTail and Internet Retailer, in addition to having been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Publishers Weekly and The Detroit Free Press, among other prestigious publications. He is a member of both Shop.org's Board of Directors and Policy Advisory Group. Ertell regularly catalogues his thoughts and wisdom about retail and online commerce on his insightful blog, Retail: Shaken Not Stirred.
Kevin Moffitt is the eCommerce Director at Dillard’s, one of the largest department store retailers in the United States with annual revenues exceeding $6.2 billion. At Dillard’s, Kevin is responsible for increasing online revenue while improving the cross-channel shopping experience for Dillard’s customers. Kevin has been working in eCommerce for fifteen years. Prior to his current role at Dillard’s, he served as Vice President of Strategy and Customer Experience at CrossView, a retail solutions provider, where he was fortunate to work with a diverse group of clients including Advance Auto Parts, David’s Bridal, The Museum of Modern Art, and Moosejaw Mountaineering. On the client side, Kevin has lead diverse teams as Director of Web Strategy for CircuitCity.com, Interactive Manager of Childfund International, and VP of Internet Marketing & Communications at Putnam Investments.
Kimberly Henderson has developed and implemented effective email marketing strategies for more than a dozen years. She now serves as Manager of Email Marketing for Brown Shoe Company, leading a team in developing programs for Brown Shoe’s 10 brands. She and her team work to increase customer engagement and retention by delivering targeted, relevant messages to millions of subscribers. Prior to joining Brown Shoe, Kimberly worked for CNET Networks, providing marketing and editorial direction for TechRepublic.com and Builder.com. She led teams in creating initiatives that attracted IT professionals to the sites, increased email subscriptions, and boosted revenue.
Kirit Sarvaiya heads Enterprise Multichannel Product Management for the marketing systems used at Guitar Center, Inc., encompassing the Guitar Center, Musician’s Friend, Music & Arts, Woodwind & Brasswind, and other brands. He has been instrumental in launching Guitar Center’s innovative cross-channel efforts such as Store Microsites that ease the multichannel experience of online customers considering in-store purchases in Guitar Center’s 220+ US-based stores, fast-growing HTML5-based Mobile Commerce site, Local Store Inventory Search, and Social Commerce efforts. Prior to Guitar Center, he was held executive roles with MySpace, Microsoft, Yahoo!, MTV, and consulted to McKinsey, eBay, and Fox Interactive Media.
Social technologies and digital media exist to enhance what we've always done, but because of their real-time and dynamic nature, the need for expertise in vetting integration viability, building education programs and organization-wide implementation is paramount. This is what Lisa Grimm loves and this is what she does. Lisa has a strong back¬ground in the inter¬sec¬tion of public rela¬tions and emerg¬ing tech¬nol¬ogy and how the two work in unison to estab¬lish brand voice and mutu¬ally ben¬e¬fi¬cial busi¬ness rela¬tion-ships. As dig¬i¬tal brand man¬ager for Mall of America, Lisa’s time is devoted to directing dig¬i¬tal strat¬egy with a focus on the inte¬gra¬tion of earned, owned and paid media. Grimm also developed Mall of America’s social media strategy, serves as com¬mu¬nity man¬ager and content strategist.
Larry Freed is President and CEO of ForeSee, a leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). With nearly 20 years senior management experience, Mr. Freed has directed numerous e-commerce and technology initiatives. His background also includes 15 years of experience in the banking sector, holding senior level positions with First Chicago NBD and Bank One. An expert on web customer satisfaction, he is a frequent commentator on measuring online customer satisfaction and has been quoted in numerous publications and media, including: The Wall Street Journal, The Washington Post, Internet Retailer, Computerworld, ClickZ, Information Week, Investor’s Business Weekly, CNN, CBS Market Watch, CRM Today, Destination CRM and Federal Computer Week, among others.
Tom Leighton co-founded Akamai Technologies in August 1998. Serving as Chief Scientist, Dr. Leighton is Akamai's technology visionary and works with the senior management team to set the company's direction.
Named one of the Top 10 Technology Innovators in U.S. News & World Report, Dr. Leighton has published more than 100 research papers, and his leading text on parallel algorithms and architectures has been translated into several languages.
Liz Ryan has over 12 years of online marketing experience. Her early career included serving on an advisory board to Arizona State University’s web development team and as an assistant to financial analysts creating reports on companies such as Amazon, eBay, and Yahoo during their IPOs. While attending DePaul University, Liz worked as an Analyst at a telecommunications consulting firm, and Director for an Email Marketing agency. Since then, Liz has spent over five years consulting in email strategy and delivery services, as well as search engine marketing and web strategy. She also spent two years as Director of Email Marketing for a lead generation web company developing their email marketing strategy from the ground up. Currently she is the Director of Marketing at Threadless, where she is charged with all email marketing and CRM strategy as well as program development. Liz also has a passion for the Threadless Kids line, where she is involved in all aspects of marketing and product development, revenue forecasting and planning. She is often asked to speak on the topics of email strategies in relation to social network marketing and database segmentation.
Luke is currently Chief Product Officer and co-founder of Bagcheck Inc. Prior to this, he was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-looking integrated customer experiences on the Web, mobile, TV, and beyond. Luke is the author of two popular Web design books (Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA). Previously, Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.
Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the design, development and implementation of the internet platforms for the Home Depot companies.
Mark Carson came to eCampus.com in January of 2000 as Director of Customer Service. In his current role as Vice President of Customer Experience Mr. Carson is responsible for new customer acquisition and customer retention by overseeing online marketing strategies, site analysis, conversion optimization, product purchasing, inventory management and customer service. Prior to joining eCampus.com, Mr. Carson built a successful 20-year career working for major educational publishers. He held management positions in marketing, sales, product development and customer service.
Mark is VP of Marketing at Servio, the market leader in scalable e-commerce content services. Servio is powered by a workforce of more than 120,000 workers globally on Servio's proprietary CloudCrowd crowdsourcing platform. Prior to Servio, Mark was a founder and VP Sales & Marketing at Roundhouse, Inc. a consumer electronics accessories company he took from a start-up to #25 on the Inc. 500, with $60 million in revenue. He has been a speaker at venues including Content Marketing World, the Consumer Electronics Show, Inc. 500 Conferences, and USC's Marshall School of Business.
A career long evangelist of online businesses, Mark is the commercial founder of Maxymiser and introduced its revolutionary Conversion Management platform to the market in 2006. Prior to Maxymiser, Mark headed up online marketing and business development for Travelport, focusing in particular on the acquisition and integration of ebookers, Octopus Travel, Hotel Club and RatesToGo. Latterly Mark headed-up the Business Development, Search and PPC teams for Travelport. Mark was previously part of the team that launched Hitwise in the UK market. Mark is a thought leader in the conversion marketplace, speaking globally at conferences and quoted regularly in the marketing press.
Mark Evans serves as the Director of Content Publishing and Technology Applications at United Stationers, a leading North American wholesale distributor of business products, with 2010 net sales of $4.8 billion. The company stocks over 250,000 items from over 1,500 manufacturers and distributes products and marketing services to over 30,000 reseller customers. United Stationers is the 7th largest multichannel merchant in the US. In his role, Mark oversees teams in marketing, ideation and creative services, content management, and cross-media publishing. He has an extensive background in digital and electronic prepress, print production, interactive new media and production management. Mark has also served in IT management capacities. He has been a speaker at SAP Sapphire, The Digital Smart Factory, IPA, Web Offset and Seybold Seminars. He has authored two books on cross-media publishing and has written numerous articles.
Matt has worked on the ecommerce business at Brooks for nearly 7 years, as it has developed from its infancy into one of the strategic initiatives for the company. He has worked on all parts of the ecommerce business, and was instrumental in the vendor selection process and led the project to re-platform the site from 2009 to 2010. Matt is currently responsible for the operational side of the business, working closely with the corporate Customer Service, Operations, and IT teams.
Michael has spent his entire career focusing on the online marketing industry. Currently, Michael is responsible for the e-commerce business of Taylor Gifts where he manages all aspects of online marketing including, SEO, SEM, Comparison Shopping Engines, Email Marketing, Analytics, Social Media, Banner Advertising, eBay and Amazon. For 5 years he specialized in Affiliate Marketing. During this time Michael managed a wide assortment of affiliate programs ranging in size and industry. Some of the better-known brands that Michael has represented include, TheSportsAuthority.com, Kmart.com, LNT.com, and Advanta Bank.
Meyar Sheik, CEO & Co-Founder of Certona is a seasoned software industry executive with over 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading retail brands, in the areas of web analytics, personalization and real-time content optimization. Since co-founding Certona in 2004, Meyar and the Certona team of predictive analytics experts have been focused on applying Certona’s innovative, real-time behavioral targeting, optimization and adaptive personalization technologies to generate more revenue and higher conversion rates for online and multi-channel retailers. Prior to co-founding Certona, Meyar was the CMO and COO of web analytics leader, WebSideStory (now part of Omniture). Before joining WebSideStory, Meyar was the Vice President of Worldwide Marketing and Strategic Alliances for the Enterprise Application Integration (EAI) software vendor SuperNova, Inc., where he orchestrated the sale of the company to Seattle-based WRQ, an established enterprise software company. Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.
Mickey ALAM KHAN is editor in chief of mobile marketing trade publication Mobile Marketer and mobile commerce title Mobile Commerce Daily. He was previously editor in chief of eMarketer and DM News.
Michael Burgess is Executive Vice President for the Consumer Division of FTD where he runs consumer sales of flowers and gifts for North America including FTD.com a Top 100 ecommerce retailer. Prior to FTD, Mr. Burgess was the Vice President of consumer and florist internet businesses at Teleflora. Michael has worked at McKinsey & Co, Intuit, and has over a decade of ecommerce experience including in CEO, President and EIR roles. Mr. Burgess received an MBA from Stanford University, graduating with Honors.
Michael leads Ascentium’s user-centered design practice, driving excellence in user research, interaction design, and the humane treatment of users everywhere. With over 17 years of user experience design leadership and creative direction, he knows how to revolutionize how people interact with brands. Michael has led design engagements for many of Ascentium’s key clients, including Microsoft, Precor, The Bill & Melinda Gates Foundation, Paccar, Amazon, Samsonite, and World Vision. He oversaw the UX design for the Samsonite eCommerce site, which grossed the company’s highest single day sales on 2009’s Cyber Monday. He works with brands to innovate how they connect with customers across all digital channels and drive business results.
Mike Hogan is the CMO, and SVP of Strategy and Preowned for GameStop, Inc. He joined Gamestop in February 2008.
Hogan brings 20+ years of corporate sales and marketing experience gained from key leadership roles in the US and worldwide. He has built and led numerous brands and marketing and sales organizations, and has directed brand management, strategic planning, product development, advertising, merchandising, as well as managing several national sales organizations.
Prior to joining Gamestop, Hogan served as a principal with Strategic Frameworking, Inc., a marketing and strategy group based in Seattle, WA. His consulting experience includes significant engagements in packaged goods, restaurants, technology, manufacturing, and health care.
Prior to Strategic Frameworking, Hogan served as chief marketing officer for Dean Foods, the world’s largest dairy company.
Prior to Dean Foods, Hogan was the vice president of international marketing for Frito-Lay, where he directed the company’s global branding efforts across 40 countries. In his 13 year career at Frito-Lay, he served in numerous executive roles in marketing and sales.
Michael Hylton is Director, eCommerce Product Marketing at Oracle, where he oversees product marketing for their commerce solution that allows companies to deliver a personalized, consistent cross-channel shopping experience. Michael has over 6 years of commerce and 16 years of experience successfully marketing enterprise software applications, SaaS and infrastructure solutions. He previously worked in high tech product marketing for IBM/Sterling Commerce, Tumbleweed Communications, and Nortel Networks, as well as several SaaS and software start-ups, along with ten years with two divisions of Pacific Bell.
Michael has published several articles on brand name marketing, including cover articles for two trade publications, and also serves as a Vice President for Center for Education Solutions, a non-profit organization dedicated to improving the performance of schools and education agencies.
As Senior Vice President of National Sales at LivingSocial, Mitch Spolan leads the company’s national sales team, managing all national accounts, growing relationships with top-tiered brands and creating new ways to leverage LivingSocial's marketing platform. A passionate, creative and charismatic leader with more than 14 years of interactive media sales experience, Spolan most recently served as Vice President of North American Field Sales at Yahoo!, where he was responsible for all Fortune 500 advertising revenue for North America. During his 12 years with the Internet giant, Spolan established himself as a creative thought leader with a reputation of pushing the limits of online advertising. He also maintained the highest talent retention rate of all time across the company’s field sales team and introduced numerous new streams of revenue in addition to product innovations. Spolan has served as a keynote speaker, guest lecturer and panelist at industry conferences globally on a variety of topics, including word-of-mouth marketing, social/local/mobile advertising, group buying and more. He also successfully presented to 14,000 Yahoo! employees around the world at the CEO’s All Hands meeting and spoke at Yahoo!‘s Investor Day to the top 250 institutional investors, sell-side analysts and industry analysts at the request of the CEO and EVP of The Americas.
Nancy Hall has more than 14 years experience in interactive marketing. She is currently vice President, platform Services for ValueClick Media. In this role, Nancy works with advertisers to utilize data-driven audience strategies and drive performance. Nancy joined ValueClick Media from Mediaplex, a technology division of ValueClick, Inc. where she was vice president, sales and client development. Prior to joining Mediaplex in 2002, Nancy was vice president of sales and business development at Ad4ever, a rich media solution provider. Nancy began her career in online advertising as the director of sales and marketing for Fashionmall.com, Inc., a publicly held firm that managed a network of advertising and ecommerce websites.
As the Director of Worldwide Digital Marketing & Social Media for Hewlett Packard’s Personal Systems Group (PSG) Natalie Malaszenko is responsible for the digital and social efforts globally as they relate to the World’s #1 PC business and their customers. This includes establishing and building upon the social media framework, web presence, digital content, mobile, SEO, SEM and display. Prior to joining HP, Natalie served as Director of Social Media & Commerce for PETCO, where she established and led their industry leading program across all organizations, including the 1,000+ retail locations. She also led the strategy for the redesign of petco.com which brought community and vendor content into the purchase experience. Before taking this post, Natalie was the Director of eCommerce where she was responsible for site merchandising, email, affiliate, SEO, SEM, display and building digital and social programs with PETCO’s top vendors. Before PETCO, Natalie held several positions at Dell, including managing Global Operations for the company’s Communities and Conversations Organization which included strategy and vendor relations for Dell community properties and outreach to customers on social networks. She also successfully launched Dell’s first viral marketing campaign, Project Nerd Buddy, which earned a Silver ADDY. In addition, she has a U.S. patent, submitted during her time at Dell, for a concept that improves online navigation to find symptom-based solutions from community and Dell. Natalie has more than 14 years of experience in marketing and next generation initiatives. She ranked in the 99th percentile of leadership at Dell, has been recognized as an industry leader by multiple publications, including Bloomberg BusinessWeek in 2010, and as a keynote speaker at several conferences.
Nicholas is currently at Cafe Press running search engine marketing and search engine optimization. Specializing in building in-house search platforms, Nicholas has created an unique blend of in-house technology to solve specific business problems. Previous to Cafe Press Nicholas was the SEM architect at CNET. Nicholas is also involved in product development and has filed for 3 patents. His most recent patent was filed while at CNET and relates to SEO and user generated content.
Patrick Collins has cemented 5th Finger’s reputation as a leader in mCommerce and in-store mobile solutions. Under his leadership, Collins’s team of mobile technologists and strategists develop experiences for premium brands such as Safeway, SanDisk, Victoria’s Secret and the U.S. Army, among others.
Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical role in the company’s ranking as a Inc. 500 Fastest Growing Company, over the last five years. He was previously the chief operating officer for 5th Finger Australia. Prior to joining 5th Finger, Collins served as a leader at Fairfax Digital for six years where he developed the highest-volume and most respected web properties in his native Australia.
Pete Hogan is the former Vice President of the e-Commerce division of Brown Shoe Company, Inc. (NYSE: BWS, www.brownshoe.com). He joined the organization in August 2008. Hogan was responsible for managing strategic and technological development for Brown Shoe's e-commerce sites: (shoes.com, famousfootwear.com, naturalizer.com, viaspiga.com, lifestride.com, carlosshoes.com, drschollsshoes.com, fergieshoes.com, shoesteal.com and skatestyles.com,). In addition, he oversaw order management, home delivery, quality assurance, testing automation and enterprise-wide corporate usability. Hogan has an extensive background in building and maintaining technological infrastructures in the financial and retail industries. Prior to joining Brown Shoe, Hogan served as Vice President with MasterCard, where he successfully led development and design efforts for the company's portal system and managed the technical responsibility and expansion of MasterCard's global extranet. Hogan has also held senior positions at CitiGroup, Technology Partners, and MetaMatrix, and has served as a technical consultant on internet architecture design and security for several companies.
Pinny is recognized globally as a great thinker and expert in social media, online marketing and merchandising, and is widely sought after as a speaker on ecommerce and online branding with his warm and engaging speaking style. Under Pinny’s leadership as a founder and the EVP of Business Development, Ice.com revolutionized the way consumers bought jewelry, and the notion of modern e-commerce. Pinny is a Adjunct Professor McGill University in its first ecommerce and social media course, a board member of shop.org (the National Retail Federation’s (NRF) ecommerce organization), and Founder and President of a non profit organization.
Rahmon is CEO of YourAmigo, the world leader in artificial intelligence organic search marketing services, which he co-founded in 1999. Operating in 31 countries, YourAmigo’s performance-based service creates a deep, new sales channel for medium to large websites. With customers including Sony, Dell, Avon, Reebok, to name a few, YourAmigo operates on websites in many different spoken languages, with over 80 million client web pages currently under management. YourAmigo’s award-winning technology service, Spider Linker™ analyzes large website’s content to identify gaps where website pages are NOT getting business and creates unique, new pages to fill those gaps, which typically provides a massive uplift in revenue of between 3%-25% over and above client’s current total online revenue.
Raj joined Dell’s Social Media and Community team in early 2010 with responsibilities for bringing together a consistent and coherent approach to social media measurement. Today he leads a team of people from across Dell’s Business Units who are developing, piloting and delivering measures that assess the business value and opportunities in social media. As a result of the work to date, Raj’s responsibilities have been extended to incorporate all aspects of marketing measurement, Social CRM and insights. These expanded efforts are paving the way for broader adoption and operationalization of social media as a business tool across Dell business functions. Raj recently received the prestigious (Dell internal) “Milestone Inventor” award from Michael Dell for the innovation he has driven in social media in the organization. Raj’s career at Dell began in 2003 when he served in various marketing operations, planning and strategy positions. In these roles he worked on pricing optimization, supply chain rationalization, revamping product portfolios, channel and product expansions. He brings to his work a systematic problem solving approach through advanced analytics.
Randall Weidberg is the CEO and ""Head Nerd"" at Giantnerd.com, an online social shopping site disrupting the large retail market for outdoor sporting goods. Randall is a serial entrepreneur passionate about startups, E-commerce, niche communities and disrupting legacy business models. Striving to enhance the world through social technology, Randall works and plays in Boulder, Colorado. Randall is powered by love!
Ravi oversees product design and development at @WalmartLabs, Walmart’s hub for innovation at the intersection of social, mobile and retail for the next-generation of e-commerce. Ravi has more than 16 years of experience in product management in the areas of search and e-commerce. Ravi came to Walmart as part of the company’s acquisition of Kosmix in 2010. Prior to joining Kosmix in 2006, Ravi was senior director of product management at Yahoo!, where he worked in search, social media and marketplace verticals. During his tenure, he also led product teams at AltaVista, Elance and SGI (is this Silicon Graphics?). Ravi holds patents in sponsored search and e-commerce.
Rick Watson is a seasoned ecommerce veteran holding executive positions in overall business management, product management, and engineering. He is currently the General Manager of Marketplace at Barnes & Noble where he oversees the strategy, development and execution of BN.com’s third-party selling program. Prior to joining Barnes & Noble, Rick was responsible for product management and engineering at ChannelAdvisor Corporation, a multi-channel SAAS company that provides software management solutions for Amazon, eBay, Buy.com, paid search, comparison shopping and webstores. While at ChannelAdvisor, he was at the forefront of major product launches; resulting in over $2B in annual GMV managed through the company’s platform. Throughout the course of his 10-year ecommerce career, Rick has consulted for ecommerce start-ups, navigating them through market analysis, product positioning and definition and customer acquisition strategies. Rick also maintains a blog at rickwatsonsblog.com and @rickwatson on Twitter.
Robert Cell is an expert in retail, advertising, and consumer products. He is a long time veteran of e-commerce and has consistently strived to provide a better shopping experience for each and every shopper. Cell was previously COO at Blue Martini Software and under his leadership the company’s market capitalization tripled, license revenue doubled, and net results increased by $40M. Prior to Blue Martini, Cell served as the Vice President of Corporate Development for Kellogg Company and as General Manager for its Lender's Bagel Division where he led the turnaround of the Division, tripled its value, and divested the unit for nearly $300M. As CEO of MyBuys, Cell is putting his experience to use as the creative force behind the companies personalization engine. Robert and his team are partnering with multi-channel retailers to help them improve and personalize every interaction they have with their shoppers, leading to increases in sales, conversions, consumer loyalty, and revenue. MyBuys is also extracting data on shopping behavior through its Health and Wellness Index which covers the state of retails and highlights trends in consumer shopping behavior. Robert Cell also previously served as the Managing Director and co-founder of Deloitte and Touche LLP's Midwest Corporate Finance practice and as CEO of AdSpace Networks.
Roberto Mameli is Vice President of Engineering and is responsible for all aspects of technology development at Art.com. Roberto brings over 15 years of leadership experience from a variety of technology companies including Oracle and Macromedia, where he led innovation efforts in internet middleware and the development of standard-setting enterprise products in the area of Business Intelligence and Content Management. Before Art.com, he was Vice President of Engineering at eWebHealth where he brought to market the very first Electronic Medical Record system delivered through software as a service (SaaS).
Roger joined Battery in 2001 and focuses on the software, consumer Internet and digital media markets. Roger is currently a board member at Angie's List, FreeWheel, Groupon (observer), Lotame, Narrative Science, PrimeRevenue, Send the Trend, TrialPay, Weddington Way, and World Golf Tour. He was on the board of Insitu (acquired by Boeing) and SafetyWeb (acquired by Experian), and he was a board observer at Neoteris prior to its acquisition by NetScreen. Before joining Battery, Roger spent 10 years as an entrepreneur and operator. Most recently, he was a co-founder of Corio, a leading managed service provider that was acquired by IBM. At Corio, Roger oversaw all business development activities and later became a General Manager of the e-commerce business unit. Prior to Corio, Roger was the Manager of Internet Products at Edify Corporation. Roger was also the co-founder and President of NetMarket, an online consumer Internet service that was acquired by Cendant Corporation.
Scott is a 30-year B2C and B2B marketing veteran who spent the last 15 years focused online. He currently runs the $80 MM+ eCommerce P/L for The Vitamin Shoppe, a specialty retailer with over 500 stores nationwide. In addition to web revenue and profit growth, he is also responsible for the company’s mobile, video, social and online user experience initiatives. He has recently spoken about video’s role in eCommerce at the Video Commerce Summit and at Streaming Media East. Prior to Vitamin Shoppe, Scott twice won the American Marketing Association's Effie Award for campaign effectiveness for his work with Crayola and IBM. Other brands he’s worked with include Tiffany & Company, Museum of Modern Art, Peter Norton, National Semiconductor and NTT/Verio.
Scott Cohn is Director of Merchandising and Sales for BakersShoes.com. Over the last 20 years, Scott has held leadership positions in specialty and department store merchandising, planning and analysis. He brings this depth of knowledge to the online space and has developed and implemented a successful e-commerce strategy for Bakers Footwear Group, including an award-wining mobile site which launched the summer of 2010. He is regularly asked to share his knowledge as a panelist and speaker at e-commerce and technology conferences.
Scott Huddleston is the Senior Vice President of Sales & Marketing for Harry & David. In his current role, Scott oversees Online Marketing, Catalog and B2B efforts with the goal of retaining and acquiring new customers, focusing on growth and profitability. Scott is passionate around continuous improvement driven by testing, data and analysis balanced by a consistent brand presentation. Scott has been in the Multi Channel Marketing Industry for over ten years getting his start at Eddie Bauer in Direct Marketing.
Scott joined Madrona Venture Group in 2007 and serves on the boards of Indochino, Teachstreet and Yieldex. He also served on the board of Jambool prior to its acquisition by Google in 2010. Scott serves as a board observer at several other e-commerce companies in Madrona's portfolio, including Decide, Mercent, and ShopIgniter. Prior to joining Madrona, Scott worked at Amazon.com, where he held senior product and business management positions in the Kindle and Marketplace groups.
Scott Peterson is the Executive Director of the Streamlined Sales Tax Governing Board. His duties include administrative needs of Governing Board/committees and specializes in Tax Policy and Best Practices. He is an avid speaker on Sales Tax Administration Issues. Prior to his current position, Scott was Director of the South Dakota Department of Revenue and Regulation Business Tax Division where he was responsible for the SD sales tax administration. He has worked for the South Dakota Legislature specializing in tax policy.
Scott is the General Manager of Amazon Webstore, a division of Amazon Services, which provides a leading ecommerce technology to small and medium businesses. He directs overall strategy and global go-to-market efforts and is accountable for business growth and results. Previous to Amazon, Scott was the senior vice president of Products and Marketing for Sterling Commerce, an enterprise software company that was acquired by IBM. Scott joined Sterling from Yantra, a software startup that emerged as the leading supplier of order management and supply chain technology solutions to retailers and manufacturers, which was acquired by Sterling Commerce in 2005.
Shane Evangelist became chief executive officer of U.S. Auto Parts Network in October 2007. Before joining U.S. Auto Parts Network, the largest online provider of aftermarket auto parts and accessories, Shane was senior vice president & general manager of Blockbuster Online where he led the creation and launch of Blockbuster’s online movie rental service. Shane joined Blockbuster in 2001 and was vice president of strategic planning, responsible for strategy development, mergers and acquisitions, marketing and capital deployment. He began his career at IBM where he ran the media and entertainment accounts.
Shane Steele is Twitter's director of sales marketing, where she leads product marketing, sales enablement, sales solutions, research, and trade marketing for Twitter's advertising business. She joined the company in March 2011 from Yahoo!, where she served as the company's vice president of global marketing. Before Yahoo!, Shane held a variety of marketing positions, including with Coca-Cola and with video ad start-up Tremor Media.
Shari Rudolph is the VP, E-commerce of The Wet Seal, Inc. where she leads a team responsible for the growth, development, and profitability of the company’s online strategy and operations for two divisions, Wet Seal and Arden B. In this role, she is also focused on mobile as an important emerging commerce channel and on social media as a valuable element of the overall sales and marketing mix. Prior to joining The Wet Seal, Shari was Chief Marketing Officer for Kaboodle, the web’s largest social shopping site and a unit of Hearst Corporation, where she was responsible for attaining top-line growth in both revenue and audience share. At Kaboodle, she defined the company’s monetization strategy and achieved year-over-year growth in excess of 120%. Shari’s previous experience includes various executive and leadership roles at both start-ups and large media companies in Southern California, New York and Silicon Valley.
Shawn M. Coombs is Senior Manager, Online Product Management at HomeDepot.com where he oversees a team of senior product managers responsible for the Buy Path customer experience to increase product discovery, consideration and purchase behaviors. He launched in 2010 personal recommendations for Cart, Home Page, Internal Search and email, and in 2011 Checkout redesign, buy online and pickup in store, Home and Category redesign, and 360 spin studio and imagery at Home Depot. He has over 14 years of progressive senior internet and multi-channel product management experience leading global product teams at HomeDepot.com, Amazon.com, Dell.com, HP.com, and Gifts.com. Prior to HomeDepot.com, Shawn delivered 51% year-over-year sales growth on six global home pages at Amazon.com deploying personalization recommendation strategies. At Dell.com, he drove a product team delivering 10% year-over-year growth of a $1.1 Billion global peripherals business. He also led a small entrepreneurial business within HP.com that grew online e-commerce revenues for software and peripheral attach products to over $350 Million annually. Shawn is also a licensed attorney, and during the 1990s practiced M&A corporate law in Canada.
Stephen Archer has been involved in eCommerce since joining IBM in 1996, where he launched their first online PC store. At Lenovo, he manages the development of eCommerce capabilities worldwide, Lenovo now has public eCommerce businesses in 12 countries worldwide, including recent expansions in France, Germany, Mexico, Colombia, and Brazil. For large enterprise customers, Lenovo's relationship web sites enable ordering in over 165 countries.
Steve Zapf has served as the EVP of Multi-Channel Management for the Guitar Center since 2006. He is also the EVP, Sales and Marketing for the Direct to Consumer division, responsible for GuitarCenter direct, Music and Arts direct, Musician’s Friend, Music123, and Woodwind Brasswind. Previously he was the Founder & President of Music 123, a direct to consumer musical instrument retailer reaching $60 MM in sales. Prior to that he worked for McKinsey and Company as an Associate Principal focusing on retail and healthcare.
Steve Groenier is an online marketing pioneer with over 14 years of industry experience that began with the Walt Disney Internet Group where he developed interactive advertising promotions for leading brands on websites including ESPN.com and ABC.com. He has held online marketing leadership roles at direct to consumer e-commerce companies and VC funded startups. Steve was formerly Vice President of Marketing and Sales for Artbeads.com, an Internet Retailer Top 500 company based in Gig Harbor, WA. He has been an early adopter of many ecommerce marketing strategies and his marketing initiatives have been featured in Google Case Studies and received press in Ad Age, Internet Retailer and the YouTube Biz Blog.
Sukhinder Singh Cassidy is Founder & Chairman of JOYUS, the web’s first premium video shopping experience online. Prior to founding JOYUS in January 2011, she has been a leading consumer internet and media executive with over 18 years of leadership experience at global and early stage companies including Google, Amazon, Yodlee, and News Corp. Most recently, Ms Singh Cassidy served as CEO and Chairman of the board at the leading social commerce site, Polyvore, Inc, and CEO-in-Residence with Accel Partners, a leading global consumer internet venture capital firm, whose investments include Facebook, Groupon, Admob, and Diapers.com. From 2003 to 2009, Ms. Singh Cassidy was a senior executive at Google, Inc, where she grew and scaled several leading businesses, including Asia-Pacific & Latin American Operations. As President of Asia Pacific and Latin America, she was responsible for all of Google’s commercial operations in both regions, and built the company’s physical presence from inception to a multi-billion dollar business serving users, advertisers and partners across 40 domains and 103 different countries throughout APAC and Latin America. Under her leadership the company opened 18 sales offices, 9 R&D centers and full cross-functional operations throughout the region and was the fastest growing geography within the company. Prior to running Asia Pacific and Latin America, Ms. Singh Cassidy was the first General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company’s strategic partnerships for Google Books, Scholar, and Video. While at Google, Sukhinder also chaired the Women’s Leadership Community to help initiate networking and development opportunities among Google’s female management community.
Tari Huddleston is vice president marketing at Smith+Noble. Huddleston is responsible for the company’s marketing strategy and functions including brand, audience, channels, business-to-business and regional marketing. With over 20 years experience with many famous and well loved brands from The Home Depot to Hallmark to M&M’s Chocolate Candies, she has led and developed direct to consumer business from start-up, survival, turnaround and growth. With a strong knowledge of both customer focused businesses and online developments, she has been responsible for launching more than a dozen websites, new catalogs and establishing complete direct to consumer infrastructures from the ground up.
Tom spent 15 years in Manufacturing and Plant Management at General Motors and K2 Skis prior to joining Amazon in 2000 as Director of Operations - US Fulfillment Centers. After 2 years running the Eastern US Fulfillment Centers, Tom moved to London for two years where he was responsible for supply chain for Amazon websites in UK, Germany, and France as Director of Operations – European Supply Chain. Since returning to Seattle in 2004, Tom started up a new business within Amazon to integrate fulfillment for external retail clients creating the Amazon Fulfillment Service and is currently the VP of Fulfillment by Amazon. In 2010, Tom was given additional responsibility as the VP for Amazon Webstore and most recently, has become the leader of the Checkout By Amazon team as well.
Tiffany Berry has over 7 years of experience in online marketing. She is currently the Manager of Online Marketing for philosophy, a prestige beauty company that offers skin care, fragrance and bath products. In this position, she manages the email marketing program for philosophy.com, including all promotional, transactional, triggered and lifecycle marketing campaigns. She also manages the social media program for the brand. Prior to joining philosophy, Tiffany worked for a leading provider of enterprise level incentive management solutions where she worked with Fortune 500 brands such as Intel, Honeywell and Toyota to develop and manage incentive based marketing programs.
Tim Coughlin holds responsibility for business development, marketing, and strategic partnerships for Translations.com. He joined Translations.com in 2000 as the director of corporate communications, bringing six years of marketing and communications experience to the company. Previously, he held senior account positions with leading marketing and public relations firms, including Edelman Public Relations Worldwide and Burson-Marsteller.
Tim's expertise in SEO and website usability began in 1998 when he developed the University of North Alabama's Military Science Department website, which received more traffic than the rest of the University combined. Upon leaving active duty, Tim worked with several local retailers to develop their e-commerce platforms, which now generate more revenue than their physical stores. In 2005 Tim joined BirthdayDirect.com was responsible for relaunching the website in 2006 with an e-commerce platform that he developed specifically for search engine optimization and customer usability. Tim is currently the VP & CTO of BirthdayDirect.com and Moxzie Design & Consulting. In addition, he personally consults with a select number of businesses on e-commerce development, SEO, and website security.
Tim Katz is responsible for day to day e-commerce operations and technical direction for Pacific Sunwear, a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. He has a background in graphic design and web development as well as marketing and advertising. He has over 10 years of experience in developing online business and technical strategy within the e-commerce space. Tim is part of the PacSun team that recently researched the opportunity of mobile apps and then launched one of its own.
As Director of eCommerce at Crutchfield, Todd Cabell is responsible for driving Crutchfield’s web sales channel. Todd leads a cross-functional team that develops and implements the strategies and programs that power Crutchfield's desktop and mobile web sites. Todd manages Crutchfield’s SEO, UX and web analytics programs, and directs website project management. Todd has been with Crutchfield since 2001.
Tore brings over 15 years experience to Janrain in strategic business development, mergers and acquisitions and expertise in online marketing and advertising. Prior to Janrain, Tore was the VP of Business and Corporate Development for WebTrends, Director of Business Development at EarthLink, and eBusiness Development Director for AAA.com.
Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value lead generator.
Prior to starting NetElixir, Udayan was Director of Business Development for iGlobalMedia/PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit, PartyBingo, that became a major revenue generator for the company.
Udayan is a regular speaker at leading industry conferences like Internet Retailer Conference (US), Internet Retailing Conference (UK), eTail and Search Engine Strategies Conferences (US and Germany). He is a guest lecturer at the Zicklin School of Business, Baruch, NY and Indian School of Business, Hyderabad.
Currently, Vic Walia is the Sr. Director of Brand Marketing at Hotels.com, a part of Expedia Inc. family of travel brands. Vic has been managing the brand marketing department at Hotels.com for the past 3 years and is responsible for integrated marketing communications and developing the brand strategy. In this capacity Vic oversees both offline and online advertising creative (TV, Radio, Print, Out Door, Web Display, and Social Networking) as well as media planning and buying. As member of the Hotels.com Senior Management Team, Vic is also responsible for giving guidance and setting direction for the overall company vision and strategy. Since he started with Hotels.com, Vic has successfully transitioned the once “discount hotel provider” brand into the well-known authority in hotel bookings – Hotels.com is the #1 seller of stand-alone hotels world-wide. Prior to joining the e-commerce industry, Vic worked predominately within the Consumer Packaged Goods industry (10+ years) for companies such as Warner-Lambert Inc. and Kellogg’s where he managed businesses such as Dentyne Ice and Trident gum brands and Special K and Smart Start cereal brands. Most recently, prior to joining Expedia Inc., Vic spent 5 years at Mars Inc., running global chocolate brands Snickers (#1 candy bar in US), 3Musketeers and Milky Way.
As Chief Operating Officer and Chief Marketing Officer, Sean oversees global marketing strategy, operations, customer support, product management, and corporate recruiting. Immediately prior to joining Zmags, Sean was the CMO of Syncsort, Inc. As Vice President of Global Business Unit Marketing at Oracle Corporation, he was responsible for all of Oracle’s vertical industries worldwide including Retail. At the start of his professional career, Sean worked as a strategy consultant with Monitor Group, and helped found Upromise.
Zachary Ciperski has learned the ins and outs of online marketing and search engine optimization through ten years of experience with four different agencies. Now Vice President of a Retailer Top 500 company, Zachary’s presence has increased CoffeeForLess.com revenues from twelve million to eighteen million dollars. His ability to engage creative, marketing, and technical professionals in the online marketing process gives him the skills to effectively manage highly complex online marketing and development projects.
Zach Nelson has more than 20 years of leadership experience in the high-tech industry, where he has held a variety of executive positions spanning marketing, sales, product development and business strategy with leading companies such as Oracle, Sun Microsystems, and McAfee/Network Associates. Nelson has been CEO of NetSuite since 2002. One of top 10 visionary CEOs in the Silicon Valley, Nelson led NetSuite's successful IPO in 2007. Under his leadership, NetSuite has become the leading provider of cloud computing business management software suites in the world. Nelson holds B.S. and M.A. degrees from Stanford University.