Michael Ricci is VP of Mobile Solutions for Merkle. As Mobile Marketing practice leader at Merkle, Mike with Merkle's blue chip client list (Blockbuster, Dell, Samsung, Nike, DirectTV, Gieco, Wendy's,, Wyndham, Kodak and a host of others to develop mobile engagement strategies and solutions. Prior to coming to Merkle, Mike was VP of Creative and Strategy for iLoop Mobile. iLoop is a premier player in the mobile marketing arena that is focused on assisting marketers, digital agencies and other entities create compelling and effective mobile marketing strategies and user experiences. During his tenure at iLoop, Mike helped brands like Sony, Paramount, Coca Cola, Western Union, Marvel, Livenation, Warner, Universal Music Group, PC World, Outside Magazine, Lexus and many others forge compelling strategies and user experiences for their mobile marketing initiatives. In fact, Mike's work in creating a comprehensive mobile marketing strategy for Obama 08' won the Obama campaign recognition as 2008 Mobile Marketer of the Year by Mobile Marketer Magazine. Prior to joining iLoop Mobile, Mike was responsible for Volantis Systems Content Services business, At Volantis, Mike helped firms like ABC (Oscars), WWE, CBS Mobile, Disney, Discovery, EBay, Financial Times, Reuters, Hearst, and a host of other famous players evolve their mobile strategies and create engaging campaigns to tap into the power of mobile.