eTail Europe 2009 June 8-10, 2009 Marriott Grosvenor Square, London eTail 2009: Keys To Sustaining e-Retailing Growth - Deliver Excellent End-To-End Customer Experiences Drive customer retention and business growth by understanding customer buying criteria and delivering on your customer value proposition

- Optimise Your Retail Enterprise By Strengthening The Core

Accurately forecast customer demands and manage your business through a downturn by streamlining and re-focusing on key opportunities

- Focus Your Brand Marketing Efforts On Customer Engagement And Channel ROI

Reflect the voice of your customer in your brand marketing strategy to create brand advocates and invest your limited budget in marketing channels that deliver strong ROI

Especially in times like these, a retailer’s performance is centred around delivering upon the customer promise and value proposition. Retailing is mostly a low margin business – competing on price alone will bring your company to its knees. Instead, retailers need to focus on retaining their existing customers – in a world where customer loyalty is rare – by wowing them with the overall customer experience across channels; from browsing the website to the actual purchase (through online, catalogue, phone or in-store) to product delivery and fulfilment. To do so, we need to go back to the basics and focus on fully integrated, transparent and consistent front and back-office operations and optimising ROI on all our efforts to optimise conversions.

eTail was launched June 2007 in London to discuss real-life e-retailing challenges. The program assists all retailers to create an integrated, interactive marketing strategy with multi-channel transparency & consistency to optimise conversions across all channels. The event attracts over 280 leading e-Retailing Executives, and has established itself as the premier e-Retailing event.

We are currently developing the 2009 program.

Download the 2008 Post-Conference Report Including:

• An Executive event summary and attendee breakdown
  
• Speaker, sponsor and media partner bios
  
• Exclusive Speaker interviews with John Lewis, Zappos and Redcats
  
• Attendee list

With Next-Generation Focus On:

At eTail Europe we set out to achieve tomorrow’s e-retailing experiences today by:

• Assessing the implications of broadening your global presence and establishing multi-national e-commerce websites
• Dedicating your marketing resources to effective customer retention and loyalty building efforts
• Coordinating and maintaining your multiple sales channels to achieve maximum customer value
• Driving customer centricity with leading edge behavioural personalisation and segmentation strategies
• Balancing (interactive) content with functionality, usability testing and on-site search
• Implementing social networking and web 2.0 activities to drive customer engagement, conversions and ultimately your bottom line

2008 speaker faculty included:

	David Walmsley Head of Web Selling John Lewis
	Ulric Jerome MD France & Northern Europe Pixmania.com
	Jana Eggers CEO Spreadshirt
	Peter Cobb SVP & Co-founder eBags
	Tony Hsieh CEO Zappos
	Francesca Ecsery General Manager UK Cheapflights Ltd. (UK)

View 2008 speaker line up